Jamie Oliver’s Union Jacks

JournalLifestyle

Jamie Oliver’s Union Jacks

Fabulously retro new chain is unashamedly fun...

Cuddly Jamie Oliver is knocking out restaurants at the sort of rate a normal chef knocks out omelettes, no sooner had he established his premium-chain of Italian restaurants, than he was collaborating with American BBQ expert Adam Perry Lang on the Tom Dixon designed Barbecoa. Perpetuating the notion that he’s acquiring multi-million pound chains as frequently as he debuts television shows and accompanying cookbooks, his latest enterprise follows his latest theme; good, honest British grub. On pizzas.

Sure, Union Jacks is a potentially divisive concept – Worcestershire sauce braised oxtail pizza (well, he calls them ‘flats’) is enough to give any Italian a heart attack – but the interiors, courtesy of award-winning agency Blacksheep – are where the Brit-theme really takes shape. With unabashed tongue-in-cheek nostalgia, the design concept offers up tea-cosies, vintage tellies and 1950s colour palettes, all centered around the retro cinema-board menu and open kitchen. It’s not big, and it’s not clever – but it’s bloody good fun and, most importantly, it looks a treat…

Jamie Oliver's Union Jacks Jamie Oliver's Union Jacks Jamie Oliver's Union Jacks Jamie Oliver's Union Jacks Jamie Oliver's Union Jacks Jamie Oliver's Union Jacks Jamie Oliver's Union Jacks Jamie Oliver's Union Jacks

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