After calling Clerkenwell home for more than 20 years, Vitra have made the move further east, choosing the Grade II-listed Tramshed building in the heart of Shoreditch, as their new London flagship headquarters and showroom.
Originally a power station for the East London Tramway, and more recently Mark Hix’s restaurant known for its gargantuan Damien Hirst artwork, the iconic building has been brought back to life by Thirdway, the interior design studio careful to respect the heritage of the Emmanuel Vincent Harris built structure, whilst incorporating the Swiss furniture company’s renowned brand identity; the two working closely on the interiors to preserve the defining historic details thus forging a link between old and new.
Providing an industrial-style backdrop to Vitra’s furniture classics and contemporary design pieces, the new space features a colour palette of red-toned shades and greens and is split into three distinct areas: ‘The Club’, an open plan space with breakout spaces, personal work areas, a bar cum kitchen complete with terrazzo worktops, and a private draped area for both internal and client meetings; the ‘Mezzanine’, showcasing the Vitra approach to home interiors, with a calming aesthetic of plants, soft furnishings, and artworks; and ‘The Gallery’, which is located in the basement and quite the contrast, the industrial white box space intended as a blank canvas for exhibitions.
A stunning showroom and inspiration for other locations globally, Thirdway have created a crisp and clean space where Vitra’s world-renowned approach to high-design interiors, furniture and objects. A landmark concept store in the heart of stylish Shoreditch.