Having become somewhat of an unofficial symbol of support for the UK’s frontline workers—in particular the NHS—colourful rainbows can be seen hanging in the windows of homes the length and breadth of the country; with many larger chalked versions spotted on driveways, pavements and roads. A heartwarming movement with joy and solidarity at heart, it passes the time of those confined to their homes, whilst delivering a much-needed bolt of happiness to both its creators and those able to walk by.
Inspired by the joyous rainbow trend, Brighton-based art studio Evermade, recent collaborators with the World Wildlife Fund for WWF Earth Hour, have commissioned over 20 artists for their latest Evermade Editions project; top creatives including Super Freak, Hattie Stewart, Lynnie Z, Ricardo Cavolo, Annu Kilpeläinen and Rachel Peck, each doodling a diverse technicolour print guaranteed to brighten the long days that come with a life on lockdown.
Standing in solidarity with, and raising money for, NHS workers during the COVID-19 pandemic, 100% of all profits from the collection will be donated to NHS Charities Together; Evermade’s huge show of gratitude joining other heartwarming initiatives such as ‘Claps for Carers’ and creative endeavours like Morag Myerscough’s brilliant billboard takeover in Leeds.
From emerging new talents to established industry icons, each print is produced as a certified edition of 100 and is available in two sizes. Prices start at £40 for 330mm x 330mm, rising to £100 for the larger 610mm x 610mm. A charity initiative that enables you to own (or gift) exclusive, kaleidoscopic art from a slew of amazing artists, don’t waste this opportunity to bag a limited edition multi-coloured arc whilst showing appreciation to the country’s frontline workers in these unprecedented times.