There’s a growing army of internationally-respected scientists who will tell you that sugar is now the number one danger to our health, and just look how their message is hitting home with the public. They are queueing around the block at San Francisco bakehouse Mr Holmes Bakehouse — hordes of treat-seekers who are willing to bet that their pancreas can handle whatever comes their way. The signature item that has gotten everybody whipped into soft peaks is the “cruffin” (croissants baked in muffin tins) which shot to fame via Instagram and are currently selling out at the rate of 100 in under an hour.
Co-owner and designer Aron Tzimas states he’s “here for a good time, not a long time”, and the masses descending on the Tenderloin store seem to be in full agreement. “I got baked in San Francisco” says the neon sign mounted on the white glazed tile wall, echoed on the cheeky boxes branded with gold lettering, but the potheads of Frisco will have to get up early to munch the best of Mr Holmes’ indulgent wares. Tzimas, who is partly based in Melbourne, brought the Australian city’s design sensibilities with him — let’s hope those hexagonal floor tiles can handle the stampede.
For those who can’t make it, their DIY kits allow wannabe bakers to steal their secrets and whip up a storm from home; but beware, the sort of fancy gadgets reviewed by GearHungry may be necessary to get similar results to those seen in Mr Holmes’s physical location.