Permy Mi Jang Won, South Korea

JournalLifestyle

Permy Mi Jang Won, South Korea

Cute hair salon is perplexing, in a good way...

When a designer receives a brief for a hair salon’s interiors, it usually consists of words like minimal, sexy or chic – it’ll probably never read: “make it look like a kid’s sweet shop”. However – upon responding to a brief that asked to be ‘different’ from its competitors – that’s kinda what Seoul-based agency M4 have gone and done. And, rather strangely, it actually seems to work.

The salon’s theme is based around Permy – a cute young girl with a dream to become a hair designer. Permy can be happy, boring, angry or sad. She can, it seems, even grow a moustache. It’s unclear as to whether the salon specialise exclusively in perms. Or whether your hair stylist will in fact be a young girl with a dream. What is clear – amidst all the cute story and Japanese-style iconography – is that designers Young-sub Yun and Kwang-hyun Han have created something truly original and something that could put a smile on even the most hardened of old cynic’s face.

With its strict two-tone colour palette, cheerful branding and inspired touches (take the upside down rubbish bins lighting installation for example), Permy Mi Jang Won has bypassed the hair salon rulebook by a country mile; and is all the better for it.

Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea Permy Mi Jang Won, South Korea

Photography: Lee Pyo-joon

Instagram