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Perfect Shot

iconic photographer matches luxury whisky brand shot for shot...

Perfect Shot

Turning his remarkable eye and lens on different backdrops and people in the Highlands and Islands of Scotland, Glasgow and in Edinburgh for The Macallan project, Elliott Erwitt captures Scotland at its most visceral and enchanting...

The Macallan malt whisky has reinforced its association with top photographers, reigniting their Masters of Photography project and entering a partnership with Elliott Erwitt, described as the “world’s most influential living photographer”. The brand commissioned the Paris-born photographer to capture the spirit of Scotland in his own unique and celebrated style and the resulting photographs now comprise what could easily be the Speyside whisky’s most ambitious release to date. The Macallan Masters of Photography: Elliott Erwitt Edition is a series of 58 unique single cask whiskies, each paired with a different signed print from the photographer’s Scottish escapades, and presented in a bespoke photo-archival book featuring a total of 158 images, a 35cl handmade glass flask concealed within its pages.

Erwitt’s rarefied ability to instinctively visualise and capture an insightful image has resulted in some of the most iconic and powerful photographs of our time, including a poignant portrait of Jackie Kennedy at her husband’s funeral, and intimate shots of Marilyn Monroe on the set of The Misfits. Turning his remarkable eye and lens on different backdrops and people in the Highlands and Islands of Scotland, Glasgow and in Edinburgh for The Macallan project, Elliott Erwitt captures Scotland at its most visceral and enchanting.

The fourth incarnation of The Macallan Masters of Photography series – previous collaborations featured Ian Rankin, Albert Watson and Annie Leibovitz – sees only 35 of each of the 58 unique editions available for sale and, with just over 2,000 pieces globally, each will sell for just over £900.

@The_Macallan

The Macallan Masters of Photography: Elliott Erwitt Edition
The Macallan Masters of Photography: Elliott Erwitt Edition
The Macallan Masters of Photography: Elliott Erwitt Edition
The Macallan Masters of Photography: Elliott Erwitt Edition
The Macallan Masters of Photography: Elliott Erwitt Edition
The Macallan Masters of Photography: Elliott Erwitt Edition
The Macallan Masters of Photography: Elliott Erwitt Edition
The Macallan Masters of Photography: Elliott Erwitt Edition

All photographs, Elliott Erwitt
Bottle image courtesy, The Macallan

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