Sircle Collection, the international hospitality group behind a growing portfolio of hotels and restaurants, introduces The Cover Vienna this November, a private members’ club in the city’s 7th District. Set within the Max Brown Hotel, the club follows successful openings in Barcelona and Amsterdam, with London to join the fold soon.
Spread across more than 1,000 square metres, The Cover Vienna has been conceived as a cultural and social destination, offering a balance of wellbeing, work life, and community. Members gain access to a restaurant, bar, and terrace, alongside a fully equipped gym, wellness workshops, and a programme of talks, exhibitions, and music sessions designed to foster meaningful connections across a series of social spaces.
Interiors blend vintage finds with contemporary pieces to create a warm, layered setting, punctuated by works from celebrated artists including Bernd & Hilla Becher, Rosemarie Trockel, and Thomas Ruff. Social spaces include an intimate separee, private cinema, and multifunctional work areas that transform into event venues after dark. By day, the dining menu is relaxed and club-focused, while evenings are shaped by cultural programming and a cocktail list made for gathering.
“We deliberately chose Vienna as the next location for a Cover Club,” says Myriel Walter, VP of brand and membership for Sircle Collection. “The city uniquely combines tradition with modern creativity, a perfect match for our vision. Life here thrives between art, culture, and gastronomy, and it’s exactly this energy that we want to capture with The Cover and make tangible for our community.”
The Cover Vienna will serve as a hub for entrepreneurs, innovators, and the culturally curious. Members will benefit from access to The Cover Barcelona (at the Sir Victor Hotel) and Amsterdam, as well as exclusive privileges across Sircle Collection hotels and restaurants in Europe. With curated dinners, screenings, and special weekends abroad, the club extends its network well beyond the city, linking Vienna’s innovators with a wider global network
With its arrival in Austria’s capital, The Cover Vienna promises to become a distinctive new address for those who thrive at the crossroads of creativity, wellness, and community.
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The Cover Vienna Photography, Oliver Jizda.
