Trailborn, the hospitality brand inspired by the great American outdoors, opens it latest hotel: Trailborn Highlands a 63-room property situated in Highlands, NC, and within driving distance to the Blue Ridge Parkway and The Great Smoky Mountains National Park.
Designed in collaboration with New York-based studio LOVEISENOUGH (who we have previously featured collaborating on CULTUREPLEX Manchester), Trailborn Highlands’ highlights include a spacious lobby lounge that opens up to an outdoor deck and backyard outfitted with lounge chairs and firepits; 4.5 acres of lush woodlands; the signature Trailborn retail market featuring a curated assortment of local goods; the soon-to-open Nordic spa complete with a sauna, cold plunge showers, and fire pit; as well as The Highlands Supper Club, which will serve as a destination restaurant and a welcoming bar serving Southern fare in a historic log cabin setting.
Inspired by the surrounding Blue Ridge Mountains, LOVEISENOUGH worked closely with the Trailborn team to reimagine the existing property and augment the hotel’s public spaces and guest rooms. Decorative elements were brought in to highlight the region’s abundance of talented artists with references to quilting, printmaking, and pottery.
The hotel’s lobby and lounge seamlessly flow together and draw guests to take in the panoramic views of the surrounding forest that encapsulates the property. The lounge features numerous communal and intimate seating areas, complete with board games and a central gas fireplace, serving as a perfect place to enjoy morning coffee or relax from the day’s adventures.
Guest rooms have been designed as spaces to relax and recharge with some offering garden patios, gas fireplaces, and balconies with lounge chairs. Colour schemes include cherry wood and fresh cream, whilst the plentiful in-room amenities include quilted tapestries of the Blue Ridge Mountains through a collaboration with Haptic Labs, custom Parachute robes, Grown Alchemist bath products, Fellow kettles, portable Trailborn coolers, a curated mini bar with cold beverages and dry goods, Tivoli Bluetooth Radios, and more.
Set to become a beacon for outdoor enthusiasts, foodies, and design-conscious curious travellers, Trailborn Highlands is an inspired addition to a brand redefining the traditional countryside resort.
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Trailborn Highlands Blue Ridge Mountains Photography, Christian Harder.
