List of Brand-New UK Sports Betting Sites

Photo, Keenan Constance.


List of Brand-New UK Sports Betting Sites

Best new betting sites in the UK: latest UK online bookies for 2022

Tired of playing at the same online betting sites? Then it’s time to check out the best new betting sites in the UK.

Our team of expert sports bettors have handpicked the best new betting sites that are available to UK players right now.

We’ve compared them with established sites to see how they measure up and applied key benchmarks like betting markets, bonuses, and fairness to rate them out of 5.

The end result is a review guide of the top new betting sites in the United Kingdom. And while Luckster is our standout choice, all these sites have something to offer punters who want to try their luck at somewhere new, modern and exciting!

Let’s start.

Best New Betting Sites in the UK

Luckster: Best overall
FansBet: Best bonuses
BetUK: Top pick for football
Kwiff: Unique odd boosts
ZetBet: #1 for eSports
Mr Play Sport: Best for mobile
HighBet: Top pick for horse racing
BetTarget: Great market coverage
BritainBet: Best for in-play betting

1. Luckster – Best New Betting Site in the UK Overall


New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. Please note the full T&Cs apply.


– ‘Bet £10, get a £10 bet’ promo
– 1,500+ daily markets
– Bet on over 15 sports
– Early cash-out available
– 500+ slots


– No live streaming

Few do sports betting better than the Irish – and Luckster is a huge case in point.

Fresh for 2022, our top pick is a green-and-white branded UK sportsbook where you can use your knowledge of sports to bet on the likes of football, horse racing, and rugby – while hoping for a bit of the famous “luck of the Irish” on casino games like slots, blackjack and roulette.

Sports Betting: 5/5

There’s no doubt that football rules at Luckster, where there are typically over 1,500 markets on a daily basis.

Tennis is popular too, and Luckster often offers 300+ markets for this one, while the likes of the NFL, the NBA, and the MBL offer exhaustive markets, too.

You can place a wide range of bets, including over/under, totals, and props, but perhaps glaring by its absence is the handicap bet.

Their “My Favourites” tab is great for speeding things up when you want to quickly find an event, league, or tournament, while horse racing and greyhounds are well-covered here.

Niche sports, meanwhile, include speedway, stock car racing, and water polo. Markets for eSports are also offered.

Bonuses and Promotions: 5/5

New players at Luckster can bet £10 and get a £10 bet. Minimum odds are 4/5 but some customers will be disappointed that PayPal and Neteller deposits aren’t eligible. Also, full T&Cs apply.

As a regular player, you can boost your combo winnings by as much as 77%, while early cash-out is available on specific markets.

Many of the best bonuses, however, can be found over in the casino.

Here, you can play for as much as £1,000 in August’s QuickSpin tournament, as well as compete for a slice of the £6,500,000 Drops & Wins, with Luckster claiming to hand out over £500,000 in cash prizes each month.

Games: 4.7/5

Luckster has 3 separate sections: A sportsbook, an online casino and a live casino.

There are some of the best UK online slots to choose from, and these include classic slots, brand new slots, Megaways slots, and progressive jackpots.

Other casino games are mainly centered on blackjack and roulette variants, while the live casino is packed with variety. There are more than 50 live dealer games at Luckster, and these include Speed Roulette, Casino Hold’em, Free Bet Blackjack, and Super Sic Bo.

The min and max stakes are clearly listed for each table, with some – such as Speed Roulette – accepting £5,000 stakes.

Payment Methods: 5/5

Luckster has wasted no time adding a variety of ways you can fund your account.

You can deposit and withdraw via the likes of Visa, MasterCard, PaySafeCard, Skrill, Neteller, and PayPal.

The minimum withdrawal is £10, while instant withdrawals are available on many banking options, including Skrill and Neteller.

Misc: 4.9/5

In-play is also available at Luckster, with this online sportsbook offering just as many markets live as they do pre-match.

The user interface here is uncomplicated, which ensures it’s super-easy to pick out a bet, add it to your slip – and place it.

Ready to get started with the most exciting betting site in the UK? Click here to join Luckster.

2. FansBet – Best Bonuses of any UK New Betting Site


Key Terms, 200% Bonus: Wager deposit x 10 within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit – up to £200. Please note the full T&Cs apply.


– 200% up to £200 welcome bonus
– 10% casino cashback
– 20+ sports
– Wide range of leagues and tournaments covered


– Lack of live streaming

FansBet was launched in 2017. Because it’s dedicated to giving back to charities chosen by supporters, it’s quickly developed a reputation as a supporter-led platform that makes customers feel welcome.

And with a generous sportsbook welcome bonus on the table for new players, it’s our top pick for bonuses.

Sports Betting: 5/5

As a UK sports betting site, it’s hardly surprising that FansBet’s chief focus is on football.

As soon as you arrive on the homepage, you’ll find quick links to the top football leagues, such as the Premier League and La Liga, and there are thousands of markets available each week.

You can bet on over 20 sports here, and FansBet goes deep with the number of leagues and tournaments it covers. To give you an idea of what we’re talking about, you can bet on all ITF games in tennis.

Live betting is available on all sports. The minimum bet is five pence but the max bet depends on the sport and league.

Bonuses and Promotions: 5/5

The best thing about the FansBet welcome bonus is that it’s a 200% up to £200 offer. This ensures it stands out from the usual 100% welcome offers found at other new online betting sites. Note that full T&Cs apply.

Alternatively, you can claim a 200% up to £200 casino welcome offer – but unfortunately, you can’t have both.

New customers can also grab a £10 sports bet when they place their first £10 bet.

Other sports bonuses include the chance to win £100,000 when you predict the correct footy scores. You can also claim 10% cashback on casino losses, as well as compete against rival players, climb the leaderboard – and win a slice of the £2,000 weekly prize pool.

Games: 4.4/5

FansBet’s casino games are neatly arranged into different categories, with the likes of slot games further arranged into subcategories. These include Megaways slots and progressive jackpots.

FansBet especially stands out for live dealer games (there are 50+ here), while fans of table and card games can take their pick from 29 different blackjack, roulette, poker, and baccarat variants.

The games are provided by the likes of Microgaming and iSoftBet, which guarantees smooth gameplay on all devices.

Payment Methods: 4.9/5

FansBet accepts 13 different payment methods, including EcoPayz, Visa and MasterCard, Trustly, Neteller, and Skrill 1-Tap.

You can cancel your withdrawal if you change your mind (provided it hasn’t yet been processed), and withdrawals typically take no longer than 24 hours.

Misc: 5/5

A really cool aspect of FansBet is that you can partner up with one of their charities to help FansBet “give back.” This means that all your betting activity contributes to a worthy cause.
Excited about the best sportsbook bonuses? Click here to join FansBet today.

3. BetUK – Top New Online Bookie in the UK for Football Betting


Must stake min amount of £20 (odds 1.5 or greater) on any sporting event. Available between selected dates. Max 4 x £10 and 4 x £5 Free Bets credited on qualifying bet settlement on selected events. 1x claim per customer. Void, cashed out, partially cashed out bets do not qualify. Each Way bets, system bets, and profit boosts are not qualifying bets. Free bets are non-withdrawable & not returned with winnings. Free bets expire after 7 days of qualifying bet settlement. Please note the full T&Cs apply.


– ‘Bet £20, get £60’ promo
– Very competitive odds
– In-depth coverage of worldwide football leagues
– Bet Builder available
– Horse races are streamed live


– Only 4 sports to bet on

With Spurs legend Teddy Sherringham as one of its ambassadors, BetUK will appeal to footy fans of
a certain persuasion.

And with more markets and leagues than any other new site we’ve tested, BetUK is our winner for football betting.

Sports Betting: 4/5

BetUK is so focused on football betting that it actually only offers markets for just 3 other sports (horse racing, tennis, and greyhounds).

And when it comes to football betting, it goes further than most.

There’s a quick link to the Bet Builder feature, there are pre-packs available for all games, as well as Asian Lines and a wide range of other markets. These include double chance and total goals.

Not just that, but we also found that BetUK offers the best odds. Some of the leagues covered include the likes of Argentina’s Reserve Leagues and the Singapore Premier League.

So if you’re the kind of sports better that finds value in lesser-known leagues, BetUK might be a good option.

It’s also recommended for horse racing, thanks to the fact that you can stream races for free.

Bonuses and Promotions: 4.6/5

When you create an account at BetUK and place your first £60, BetUK promises to top you up with an extra £60 worth of sports bets. This is a solid welcome offer that’s easy to claim (just join, make a deposit and place a bet).

All other bonuses can be found in the “My Offers” tab to the left of the screen, and these include a £5 casino welcome offer, bonus spins, and the chance to boost your winnings when you put together a £20+ acca.

Games: 4.5/5

We like the fact that you can access any type of casino game – from slots to table games – directly from the sportsbook by clicking the appropriate link in the left-hand column.

BetUK especially excels when it comes to online slots, and these include progressive jackpot slots.

This UK live casino, meanwhile, is home to a number of exclusive games that are provided by Evolution, while your other options include live game shows, live blackjack variants, live roulette variants and live poker variants.

Payment Methods: 4/5

What’s cool about BetUK is they let you save different payment methods to your profile for faster deposits. So, if one day you decide to use a different banking option, you can easily select it from your dashboard.

Payment methods, however, are somewhat limited and consist of Visa, MasterCard, bank transfer, and PayPal.

You’re free to set your own daily, weekly and monthly deposits whenever you want, with BetUK imposing a £2,000 maximum daily deposit.

Misc: 5/5

The clue might be in the name, but it’s worth pointing out that BetUK is as British as UK online sports betting sites come. It uses the iconic Spitfire logo and it’s fully licensed by the Gambling Commission.

Click here to join BetUK.

4. Kwiff – Best New Online Bookmaker in the UK for Boosted Odds


This Welcome Bonus (the “Promotion”) is offered to you by kwiff Limited. The Promotion operates as a £20 Surprise Bet when you place a bet of at least £10 on any market with odds greater than or equal to 1.50 as your first bet.By participating in the Promotion, participants agree to be bound by these terms and conditions, which apply in conjunction with the kwiff Terms and Conditions and Betting Rules. Please note the full T&Cs apply.


– Odds boost available
– Supercharged cashouts
– 17 sports to bet on
– Good mobile app


– Fewer markets than some rival sites

Kwiff is a unique UK sportsbook that gives you the chance to supercharge every single sport bet you place.

They even have a name for it – “Kwiffed”!

It’s our top pick for boosted odds, and it’s so popular that it’s used by over 300,000 sports bettors.

Sports Betting: 4/5

We’ve already covered the fact that you can potentially boost your odds every time you place a bet – and you can boost them on 17 different sports.

The likes of football, tennis, cricket, and horse racing offer the most markets, and you can bet in-play or pre-match. Compared to some other top new UK sports betting sites, however, Kwiff has fewer markets overall.

We like the fact that helpful tips and tricks pop up when you first join as a new player to ease you into the way Kwiff works.

Bonuses and Promotions: 4/5

There’s no doubt that the Kwiff odds boost is our favourite bonus – but the fun starts with a £20 surprise bet when you sign-up and place your first £10 bet.

Kwiff is also one of the few new online sportsbooks in the UK that has a referral bonus. Each time you successfully refer a friend, Kwiff will credit your account with £10.

And as well as those supercharged odds, Kwiff also supercharges your cashout. Kwiff is, in fact, the only UK sports betting site that does this, so it’s an offer worth taking advantage of.

Games: 4/5

Kwiff has put a lot of effort into their live casino. Here, you can choose from over 50 different tables that are split into different categories. These include VIP tables, Deluxe tables, Game Shows, Classic Blackjack, and Speed Blackjack.

However, the online casino itself is a tad poorly designed. It lacks categories and a search bar, which can make finding your favourite games a little hard.

On the plus side, there are hundreds of slots here, as well as a good selection of video poker, online blackjack, and UK online roulette variants.

You can’t see certain games as a guest, though.

Payment Methods: 4/5

Kwiff gives you 4 ways to fund your account: PayPal, EcoPayz, Visa, and MasterCard.

The minimum deposit is £10 across all payment methods. Withdrawals are faster than average, and according to Kwiff are instant for PayPal and EcoPayz.

You can’t cancel a withdrawal once you’ve confirmed it.

Misc: 4.5/5

It’s clear from the start that Kwiff was designed with a mobile audience in mind. As such, if you access the site via desktop, it might take some time to get used to.

Ready to start ‘Kwiffing’ your bets? Click here to join Kwiff today.

5. ZetBet – Best New Online Betting Site in the UK for eSports


18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets are not eligible. Please note the full T&Cs apply.


– ‘Bet £10, get £10’ promo
– Just launched
– 20+ sports to bet on
– Thousands of weekly eSports betting markets


– Low deposit limits for new players

ZetBet started taking its first bets in March 2022. It’s the hottest new UK online sportsbook on our list and it rocked our socks when it came to eSports bets, with its long list of markets and games you can bet on.

Sports Betting: 4/5

As just mentioned, ZetBet is a modern sports betting site for modern-day sports bettors who love to bet on eSports.

You can bet on the likes of League of Legends, Counter-Strike, and Dota 2, with LoL alone having 120+ daily markets. Call of Duty, Starcraft, and Kings of Glory are also available.

Altogether, there are more than 20 sports you can bet on at ZetBet and their coverage of football is especially in-depth.

In-play betting is available and there are quick links for faster access.

Bonuses and Promotions: 4/5

When you place your first £10 bet, you can opt-in to ZetBet’s welcome offer, whereby they’ll credit your account with an extra £10. The best thing about this offer is you get a whole 2 weeks to use it.

ZetBet gives you the chance to boost your bets each day on four-folds or greater bets, to the point where you can increase your winnings by 77%.

Early cashout is available on specific markets, while some of the casino bonuses include the chance to win a slice of the £6,500,000 Drops & Wins prize pool.

Games: 4/5

A really cool thing about ZetBet is that scratch cards get their own separate tab at the top of the sportsbook homepage.

ZetBet is indeed one of the most dedicated online casinos when it comes to scratchies, so if this fun casino game is your thing, it might be worth a look.

You can also play hundreds of slot games, including high RTP games like Big Bass Bonanza, and there’s a live casino section, which is stuffed with a further 50+ games.

Live dealer games include Multiplay Blackjack, Auto Roulette, and Casino Hold’em, which accepts £3,000 stakes.

Payment Methods: 4/5

ZetBet gives you numerous ways to deposit and withdraw your cash. PayPal, Neteller, Skrill, Instant Banking, EcoPayz, and Trustly are all available, as are Visa and MasterCard.

Withdrawal times can be a bit of a drag, with ZetBet claiming that some methods can take as many as 6 days. We tested out the eWallets, however, and got our cash within 24 hours.

If you want to raise your maximum deposit limit, you’ll need to enter the Rewards program and move through the tiers.

Misc: 4/5

ZetBet is one of the most colourful UK sportsbooks we’ve used but it still sports the classic user layout and is easy to use.

Click here to join ZetBet.

Of course if you just want to bet on casino games check out this Best Online Casinos In The UK list we have


Mr Play Sport

Ranking Methodology: How We Chose the Best New UK Betting Sites

Sports Betting Markets: It’s only natural that the first thing we looked at was each betting site’s sports betting markets. We made sure to add the best UK betting sites that let you bet on a variety of sports, as well as pick from a wide range of markets and leagues and tournaments.

Bonuses and Promotions: Brand new betting sites typically have the best sportsbook and casino bonuses for UK players. This is because they must do what they can to entice people to sign-up. This is certainly true of the UK betting sites we chose, which all get you started with a first bet bonus, which is quickly followed by a series of bonus bets.

Casino Games: Are you also looking for the best online casinos in the UK? Whenever you fancy trying your luck on something other than sports betting, these betting sites accommodate you with hundreds of casino games, including slots, video poker, live dealer games, and online blackjack.

Banking Options: Lastly, we made sure to add betting sites in the UK that offer the most popular banking options. These include Visa, MasterCard, and PayPal. What’s more, the newest betting sites we chose are flexible with their deposit and withdrawal limits, and they offer excellent withdrawal times.

Related Reading: Best PayPal casinos in the UK

UK’s Best New Betting Sites: FAQ

Are New UK Betting Sites Safe?

Yes. A new betting site can be just as safe as an established UK betting site. As long as an online betting site is fully-licensed, has a legit owner, and has put in place security measures like SSL encryption, you can be sure that you’ll be signing up to a safe and secure website.

Related Article: Best new online casinos in the UK

How Do I Open a New Betting Account in the UK?

To open a new betting account, choose your preferred online betting site, use one of our links above (it will ensure you qualify for the best bonuses), and look for a button that says “JOIN” or something similar on the homepage (it’s usually located to the top right of the screen).

Then, just follow the onscreen instructions and add a valid payment method.

Is In-Play Betting Available at New Betting Sites in the United Kingdom?

Yes, in-play betting is available at new betting sites like Luckster and ZetBet. And while not all betting sites offer live streaming, you can usually keep up with the in-play betting action via a graphic visualiser.

What are the Best New Horse Racing Betting Sites in the UK?

Some of the best horse racing betting sites include FansBet and BetUK. These sports betting sites in the UK offer worldwide markets for horse races, as well as price boosts and competitive odds. BetUK also lets you watch the races live for free.

Are These New Bookies Licensed by the UK Gambling Commission?

Yes. The UK Gambling Commission is responsible for the licensing and regulation of UK betting sites. In order for a site to legally operate in the UK, it must be permitted by the UK Gambling Commission first.

How Do I Choose the Best New Betting Sites in the UK for Me?

The best way to start is by reading a review guide like ours. It gives you insights into the best new betting sites UK customers can join, and it also shows you the pros, cons, and key features of each site.

You can then create a shortlist of any sites that stand out to you, before taking a closer look.

Comparison of the Top 5 New Betting Sites in the United Kingdom

In this section, we take another quick look at our top 5 picks.

Luckster: From racing bets to football bets and many more, Luckster offers fantastic odds and thousands of markets. You can boost your Combo winnings by 77% here, as well as compete for cash prizes over in the action-packed casino. Overall score: 99%.

FansBet: FansBet is ideal for anyone who wants to snap up as many bonuses as they can. There are cashback offers, a 200% welcome bonus, as well as the chance to win as much as £100,000 if you can correctly guess the football scores. Overall score: 98%.

BetUK: BetUK covers football better than many other sites, which is enough for us to tip it as the hottest pick for football betting. There’s a Bet Builder tool for those who love putting together creative bets, and horse races are streamed live, which also makes it a sound choice for horse race bettors. Overall score: 97%.

Kwiff: At Kwiff, you can “Kwiff” every single bet you place – which is to say you can boost your odds every time. Cashouts are also supercharged, there are 17 sports to bet on, and because Kwiff has a mobile-first design, it’s especially recommended to mobile players. Overall score: 93%

ZetBet: ZetBet goes deep with its market coverage of eSports. You can bet on thousands of markets each week on the likes of LoL, Dota 2, and Call of Duty, and there are also 20 “real” sports you can bet on too. Overall score: 91%.

How to Get Started at a New Online Betting Site in the UK?

Below, we have outlined the steps for Luckster, but the process will be similar for any new online bookie:

Click “JOIN”

Use this link, and you’ll see a green “JOIN” button to the top right of the homepage.

Fill in the First Form

Two forms then appear. The first just asks for a valid email address, a username and a password.

Fill in the Second Form

The second form asks for a few extra details, including your full name, your date of birth and your home address.

Once you agree to the terms and conditions at the bottom, your account will go live!

Before you go, check out these related articles:

Best UK Microgaming casinos
Best bingo sites in the UK

So, What Are the Best UK New Betting Sites?

These are the best 9 new betting sites available to UK customers. All of them were launched in the last few years, they’re all safe and legit to join, and they all stand out for their betting markets, competitive odds, and bonuses.

Luckster is our best new UK betting site overall, thanks to a solid welcome bonus, an excellent early cashout feature, and deep market coverage. But we’re sure that, whatever sports you prefer to bet on, you’ll find something you love here.

Whatever you decide to do, we remind you that sports betting is meant to be fun first and foremost. Therefore, it’s important to always bet responsibly.

Are you suffering from a gambling problem, or do you know someone that does? If so, it’s crucial to call the National Gambling Helpline without further ado at 0808-8020-133 to seek help from one of the numerous advisors. Speaking to these professionals is instrumental in making gambling a safe venture for you and your loved one. You also have to be aware that gambling sites and other related products are for those aged 18 and above.

Several casino sites listed in our reviews might not be available in your region. To this end, you might want to go through your jurisdiction’s local laws and rules to have an idea of online gambling’s legality.

If you’d like some top-notch information that focuses on gambling and everything in-between, check out these organizations: