In the heart of the Parisian bustle, where the streets tell tales of a bygone eras, Hôtel Florida Paris emerges as a beacon of vintage allure and whimsical charm. With a nod to the roaring twenties, this newly minted gem boasts 39 rooms and suites, and aims to capture the vivacity and allure of a time when the likes of Hemingway and Fitzgerald graced its halls.
Sat snugly in the heart of the Madeleine neighbourhood of the 8th arrondissement, once the epicentre of Parisian nightlife and literary royalty, Hôtel Florida Paris stands proud in its corner building, reminiscent of a ship’s prow cutting through the waves of time. Spread across 1,700 square metres and seven floors, the decadent hotel exudes an ambiance that embodies the very essence of the area and the latent history that surrounds it.
Step inside, and guests will be slapped around the chops by a visual onslaught curated by the minds at the brilliantly named design studio Liautard And The Queen. Brass accents, tropical motifs, and geometric patterns waltz harmoniously amidst marble and burr wood, paying homage to the hotel’s Art Deco heritage. But this is not simply a homage to the past, Hotel Florida is a vibrant fusion of eras, where the exuberance of 1970s furnishings mingle with the cozy familiarity of a family abode. Only the family abode occupied by a wonderfully mad old fashionista auntie.
Head up to the attic-like spaces on the sixth and seventh floors, and one will be enveloped in a world where floral wallpapers and antique furnishings coexist with shades of blue and the air of deep nostalgia. The scents that linger in the air — leather, coffee, mahogany, and the delicate fragrance of Casablanca lilies — all meticulously crafted by Rami Makdachi, founder of candle brand Lola James Harper, to further evoke the sensation of haute homeliness.
For travelling gourmands, Amandine Chaignot heads up restaurant Nepita, bringing Mediterranean flair into dishes from langoustine taglioni to the nostalgic comfort of her childhood madeleines, each dish bearing the chef’s distinctive touch. With 60 covers and an inviting terrace, Nepita welcomes all, from early risers in search of a sophisticated approach to breakfast to late-night diners craving a taste of Corsican charm. Here, amid a relaxed yet refined ambiance, families and couples, locals and travellers converge, finding solace in the dining room’s welcoming banquettes and distinctly 1970s appeal.
Everything here at Hôtel Florida Paris is a sincere treasure trove of vintage delights, each room and each suite curated to offer a unique experience that transcends the homogeneous hotel experiences that we are accustomed to. From meticulously selected furniture to bespoke accessories, guests are invited to immerse themselves in a whirlwind of styles that feel both deeply familiar and surprisingly new. And, for those seeking a truly elevated experience, the Florida Suite offers views of the Eiffel Tower as well as a sumptuous marble bathroom adorned with 1970s ceramics, a testament to this hotel’s commitment to indulgence and luxury.
With a warm embrace of nostalgia, time stands still here, guests afforded the time to bask in reminiscence while revelling in modern comforts. It’s not just a hotel, it’s a odyssey through the ages of its neighbourhood and the city beyond, where every corner conjures the essence of elegance, glamour, and the timeless allure of Parisian hospitality. A place of comfort and intimacy that remains both quirky and lively, Hôtel Florida Paris, opened by Matthieu Dumas in March 2024, is a remarkable ode to opulence so befitting of the French capital.
@hotelfloridaparis
@liautardandthequeen
Hotel Florida Paris Photography © Yann Deret.
