Occupying four distinct fifth-floor storefronts over a total of 16,000 square feet at mega-money project The Shops at Hudson Yards, Forty Five Ten—the forward-thinking Dallas-founded brand that merges fashion and art—brings the new, the unconventional and the eclectic to New York City.
![Forty Five Ten New York Concept Store inc. 4510/SIX at The Shops at Hudson Yards New York](https://www.we-heart.com/upload-images/fortyfivetennewyorksmall.jpg)
The seventh opening for the brand—who has stores in Miami, Aspen and The Joule hotel, Dallas, among others—features areas dedicated to different categories: 4510/SIX, a platform for emerging fashion and design, women’s design brands, men’s, and vintage alongside pieces for the home and a curated selection of coffee table art, design books and independent magazines.
Snarkitecture, the progressively experimental New York-based collaborative practice founded by Daniel Arsham and Alex Mustonen, collaborated on the design of the storefronts which sees a transfixing glass brick façade that contradicts the standard visual language of commercial spaces. And the artful edginess continues within, a Jose Dávila sculpture located in the women’s section; Al Freeman soft sculptures in men’s; a Lars Fisk sphere, six feet in diameter, in the vintage section; and Katie Stout sculptures in 4510/SIX (the artist also developing a limited-edition fashion capsule collection with design objects for the platform). Furniture and retail display fixtures throughout come courtesy of colour-fixated contemporary artist Greg Bogin. It can all feel rather more like a trip to the Whitney, who the brand have an ongoing collaboration with, than a retail experience.
Breathtakingly rich in culture and contemporary art, the Forty Five Ten fits Manhattan like a glove and is a visual feast for fans of fashion and art, although the two need not be exclusive. Brilliant and bold, the Dallas-born brand continue to redefine what retail can and should be. Forty Five Ten New York is a blueprint others should follow.
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork2.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork3.jpg)
![Forty Five Ten New York Concept Store inc. 4510/SIX at The Shops at Hudson Yards New York](https://www.we-heart.com/upload-images/fortyfivetennewyork4.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork5.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork6.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork7.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork8.jpg)
![Forty Five Ten New York Concept Store inc. 4510/SIX at The Shops at Hudson Yards New York](https://www.we-heart.com/upload-images/fortyfivetennewyork9.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork11.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork10.jpg)
![Forty Five Ten New York Concept Store inc. 4510/SIX at The Shops at Hudson Yards New York](https://www.we-heart.com/upload-images/fortyfivetennewyork12.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork13.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork14.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork15.jpg)
![Forty Five Ten New York](https://www.we-heart.com/upload-images/fortyfivetennewyork16.jpg)
Forty Five Ten New York Photography, courtesy Forty Five Ten