Doctor Manzana Flagship, Valencia

ValenciaShopping

Doctor Manzana Flagship, Valencia

Masquespacio's bold blast of contrasting colours and crisp, clinical aesthetic is just what the Doctor ordered...

Having created such strong brand identity for Doctor Manzana — a shop that specialises in the repair and restoration of smartphones and gadgets — back in 2008, it was only natural that the expertise of award-winning creative consultancy, Masquespacio, would be called upon for the Valencia-based brand’s second and most significant store.

Doctor Manzana Valencia, Flagship Store Designed by Masquespacio

Located in the city’s University district, Masquespacio chose to uphold Doctor Manzana’s original identity; focussing on the 54-degree angle of touch screens and four main colour ways: green and blue to reference the Doc; salmon for the fashionistas; and purple for the geeks. In the inaugural location a modest smattering of metal was used to add a raw touch and a nod to laboratories; here in the new store, that material is used more liberally, providing an all-round sleeker finish.

With more storage space, and more products on sale, Doctor Manzana’s new Valencia flagship is a bold, shining example of Masquespacio’s decadent ability to smatter character through intense colour — it is also notable for debuting the studio’s first official product for their sub-brand Mas Creations: the Doctor Workshop high stool chair, which dominates a separate space set to be used for workshops and talks.

@drmanzana
@masquespacio_ana

Doctor Manzana Valencia
Doctor Manzana by Masquespacio
Doctor Manzana Valencia, Flagship Store Designed by Masquespacio
Doctor Manzana Valencia
Doctor Manzana by Masquespacio
Doctor Manzana Valencia
Doctor Manzana by Masquespacio

Photography, Luis Beltran

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