The Neighbourhood, typeofxmas.com

ManchesterArt & Culture

The Neighbourhood, typeofxmas.com

Up on the roof: Manchester creatives realise its city's most surreal Christmas gift wish lists...

We Heart is nodding its head heartily in approval at this creative, community-focused Christmas initiative from Manchester-based agency The Neighbourhood — who, like Mariah, ‘don’t care about the presents underneath the Christmas tree.’

The Neighbourhood, typeofxmas.com for Wood Street Mission

Typeofxmas.com is The Neighbourhood’s gift to Manchester and poverty charity Wood Street Mission, and it doesn’t sit underneath a nicely decorated tree. Oh no. Instead opting for a much more prominent location: high on the corner of the Northern Quarter’s Lever Street and Stevenson Square.

Inviting inventive Mancs to submit fanciful Christmas present ideas — roller skates and a team of huskies; a Presidential disco bra; eternal weekend shenanigans — typeofxmas.com selects the most creative submissions and sees them blazoned across a huge 18 x 2.5 metre rooftop billboard, finally brought to life by local artists like Stanley Chow, Kim Thompson and Michelle Collier; the resulting artworks published on Instagram and Twitter as part of the building’s annual community project.

Aiming to raise awareness and donations for Christmas Should Be About More Than Survival, a project by Wood Street Mission — who help make the festive season seem a little brighter for Manchester’s less fortunate, by distributing toys and food to over 2,000 struggling families — the campaign will run until Christmas Eve, www.typeofxmas.com and their social media accounts tracking the progress of the many surreal and subversive submissions and their progress from billboard to artwork.

@neighbourhood

typeofxmas.com
The Neighbourhood Wood Street Mission Manchester
The Neighbourhood, typeofxmas.com for Wood Street Mission, Stevenson Square Manchester
typeofxmas.com
The Neighbourhood Wood Street Mission Manchester
The Neighbourhood, typeofxmas.com for Wood Street Mission, Stevenson Square Manchester

Instagram

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