FABLAB, Stockholm

StockholmShopping

FABLAB, Stockholm

Set designer and stylist transforms old Stockholm milk shop into an eclectic real life editorial spread...

We always think about the negative impact that the digital age has had on the physical retail world, its positives rarely celebrated. Sure, there’s little to shout about when long-established sellers are forced out of business by the minimal overheads of online businesses — but a quick glance around any city’s more fashionable ‘hoods will tell a different story.

FABLAB Shop and Showroom, Stockholm

And neighbourhoods don’t get much hipper than Stockholm’s SoFo (south of Folkungagatan), chosen as the world’s third coolest shopping district by none other than Vogue Magazine just a couple of years ago. Here you’ll find FABLAB, a store that embodies the positive effects that online shopping has had on the real world — that flitting restlessness that multiple browser tabs and social feeds has nurtured, that desire for singularity and tangible eclecticism, that need for curation and consideration.

A master of curation and consideration, set designer and stylist Johan Svenson boasts a portfolio that includes magazines like Elle, Vogue, and GQ throughout a career in fashion and advertising that has spanned over a decade; in FABLAB Svenson has brought together that wealth of experience and contacts. ‘It could be seen as a real life editorial spread,’ Johan explains of his mixed bag of design, fashion, beauty, and homewares — the set designer has transformed an old milk shop for his real life editorial backdrop; retaining its worn tiles, and utilising custom display furniture that can be regularly shuffled as new products find their way into his clutches.

@fab_lab_sthlm

FABLAB
FABLAB
FABLAB Stockholm
FABLAB Stockholm
FABLAB Stockholm
FABLAB Stockholm
FABLAB Stockholm

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