“Customers can help themselves to whatever they want” reads the press release. Which, for a cocktail bar, sounds like a recipe for disaster. Under a program entitled Rough Justice, visitors to GENUINE Liquorette — an addition to newly-opened diner GENUINE Superette — can do just that, helping themselves to any of the spirits that line the subterranean bar’s walls on a ‘charge per ounce’ basis. Bartenders are on hand to help, but those looking to get more involved can enrol themselves on monthly cocktail classes run by guest mixologists.
![GENUINE Liquorette, New York](https://www.we-heart.com/upload-images/liquorettenewyorksmall.jpg)
Beer and wine is available from self-service refrigerators too, but all this is just the beginning of the fun to be had at GENUINE Liquorette; which is to be expected, in a bar whose bathroom is an ‘ode to Farrah Fawcett’, and the bartender’s best friend is a one-off invention called the Cha-Chunker — an interesting contraption that perfects the process of canned cocktails. A liquor-store-look, oodles of retro diversions, and select offerings from upstairs — including the Buttermilk Battered Chicken Sandwich — combine to confirm GENUINE Liquorette (from AvroKO, the folk behind Saxon + Parole, Madam Geneva, and plenty more) as one of New York’s hottest new openings.
![GENUINE Liquorette, New York](https://www.we-heart.com/upload-images/liquorettenewyork2.jpg)
![](https://www.we-heart.com/upload-images/liquorettenewyork3.jpg)
![](https://www.we-heart.com/upload-images/liquorettenewyork4.jpg)
![](https://www.we-heart.com/upload-images/liquorettenewyork5.jpg)
![](https://www.we-heart.com/upload-images/liquorettenewyork6.jpg)
![GENUINE Liquorette, New York](https://www.we-heart.com/upload-images/liquorettenewyork7.jpg)
Photography, Garrett Rowland