Hotel SP34 (Formerly Hotel Fox)

CopenhagenEating Out

Hotel SP34 (Formerly Hotel Fox)

Hippie haven in Copenhagen goes upmarket with a “luxury bohemian” makeover...

Although it seems to be named after a suncream, Hotel SP34 is located in the cooler climes of Copenhagen and actually takes its name from its address: Sankt Peders Stræde 34. The spot has until recently been occupied by another hotel – the famed artist-led budget design spot, Hotel Fox – but hospitality group Brøchner Hotels has decided to take the place in a new direction to suit the location in the city’s Latin Quarter.

A couple of adjacent buildings are being absorbed to facilitate an expansion, and the new bigger and better hotel is aimed at the “luxury bohemian” market (a bit of an oxymoron, but you get the idea). That means the previous hippy dippy colour schemes and individually-designed artist rooms have been replaced with an upmarket boutique look which pays its respects to the architectural features of the original buildings, and maximising the property’s courtyard and rooftop terraces. Hotel SP34 is also adding some swanky new facilities including a private 25-seater cinema, and there’s all the usual restaurants and fitness centres that a 4+* hotel is expected to provide.

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