Stoic frowns, loud ’70s-style knitwear, twins – the creative direction for new Belgian clothing brand Mosaert looks more like a poster for Wes Anderson’s latest film than your standard fashion fare. Its unconventionality is perhaps unsurprising considering the creative label (which will eventually include video production, photography and graphic design, as well as fashion) has been masterminded by Paul Van Haver (aka Stromae), a Belgian electro singer and hip hop-courting performance artist, known for his perfectly poised kook, retro styling and some pretty spectacular outfits.
Pleasingly, the Mosaert team has started with a pretty focused debut capsule collection, offering just two things: polo shirts and matching socks. Loud and uncompromising, both have been inspired by English grammar school uniforms, geometric patterns and the zingy hues of African Dutch wax. Everything has been made in France, Portugal in Belgium as the label’s big on its eco and ethical credentials too. We wish the results of all celebrity fashion endeavours looked so fine.