It’s been a very happy birthday for J Plus Hotel in Hong Kong, which by way of celebrating its 10th anniversary has unveiled a brand new look to the tune of HK$10 million courtesy of the creative team at London agency yoo Studio. It’s a real “ta-dah!” moment for the property, and that’s what yoo wanted to convey with its exuberant interior.
But just before we get to that, there’s the not-so-small matter of the outside. On one side of the impressive dark grey building gazes the stately countenance of a Renaissance lady; her appearance symbolises a new era for the hotel and smaller touches in a similar style pop-up throughout the venue. The design firm, which has original J Plus designer Philippe Starck and Jade Jagger among its creative directors, has created a new front entrance and given the lobby the sense that it is being revealed, using partly-drawn curtains to both open up the interior to the outside, and maintain a sense of seclusion for the guests. Chinese motifs figure prominently, with glass panels bearing coins, dragons and bamboo used to bring luck and add a sense of the exotic, and the lucky colours yellow, orange and red are favoured too.