Normally when you think of underground car parks you think of tiny spaces that would struggle to house a pram never mind a car, dimly lit muggings and dodgy drug deals – hopefully never all three at once. What you don’t usually see is a gaggle of gorgeous models, a cool collection of beautiful clothes and 400 fashionistas slavering over the latest offerings from Scotland’s best design talent. But, thanks to Scotland Re:Designed, that’s exactly what you did see in Harvey Nichols’ Edinburgh car park recently. Amongst those exhibiting their wares at the exclusive runway show were Scottish Young Designer of the Year, Jennifer Morris; body-wear brand Beberoque; Roisin Murphy’s personal milliner William Chambers; silk specialists Silken Favours and sports-inspired designer Rebecca Torres, who recently sold out her first collection for ASOS.
As well as the fashion show, Scotland Re:Designed organised a live buyers’ event, a workshop on fashion marketing and brand building, and a pop-up shop to sell the inspirational work of its designers. Industry professionals from Harvey Nichols, Harrods, Liberty London and Paul Smith were all on hand to provide advice and support. This is the first time Scotland Re:Designed has held its annual showcase in Scotland’s capital city, after organising events in Chicago, New York and London. If the feedback from the buyers is anything to go by, these Scottish designers will soon be wowing audiences across the globe, not just in Auld Reekie.