For a second year running, Uniform Wares chaps Patrick Bek and Oliver Fowles took over Shoreditch’s 81 Leonard Street Gallery space during London Design Festival. Continuing the theme of creating a spectacle far grander than ‘watches in boxes’, the duo collaborated with fine art photographer Jim Naughten, whose images of Namibia’s Herero people garnered wide critical acclaim earlier this year. Adding two new watches to their roster – the 104 Series (an update of their internationally-renowned 100 collection) and 351 Series – Bek and Fowles worked with the London-based photographer to create 12 Details, a series of images that depict “the little things”, and embody the brand’s famed obsession for detail.
12 individuals from 12 differing professional backgrounds, all sharing the duo’s infatuation with the minutiae, each modelling a piece from Bek and Fowles’ collections and captured elegantly by Naughten – 12 Details was an impressive celebration of crisp aesthetic and attention to detail, and a further reminder that Uniform Wares are a young British brand prodding the staid envelope of traditional promotion. Impressive, as always.