Mexican multidisciplinary firm MYT+GLVDK called upon their exceptional experience in the aesthetic realms of hospitality and retail to create a the graphic and architectural identity for chef Jorge Udelman’s new Polanco restaurant.
Órale Milanga celebrates Milanese, a dish many claim was born in Milan whilst others believe its true birthplace to be Argentina. Regardless of where its true origins lie, the dish with its many variations — and enjoyed the word over — can now be devoured at the Venezuelan chef’s new culinary space that invites hungry diners on “a journey through Milanese.”
A relaxed spot to enjoy the comforting dish alongside a wider menu, Andrés Mier y Terán and Regina Galvanduque of MYT+GLVDK chose to cover the existing walls with a wavy sieve mesh that, in combination with the green ironwork, gives a modern yet industrial appearance. Tables with Formica surfaces are dotted both at the bar in front of the open kitchen, as well as throughout the dining room which is bathed in warm lighting to give off a wholly welcoming ambience.
Capturing the same vibe in the restaurant’s graphic identity, green and yellow tones were used to communicate the naturalness and joy of the atmosphere, acknowledging also the ingredients used in the kitchen. Starring a group of characters that can be found around many tables — including the Glutton, the Funny and the Gourmet — the branding proposal confirms Órale Milanga as democratic, open and unpretentious, a space where enjoying and sharing are the only rules.
Located on Horacio Avenue in the upscale Polanco neighbourhood of Mexico City, whether popping in for good times and a wine, a Milanese with friends, or a leisurely weekend brunch, Órale Milanga has all the laidback vibes and aesthetic style one could wish for.