Freehand New York

New YorkHotels

Freehand New York

Freehand Look: masters of theatrical fascination impart another timeless aesthetic at Flatiron's new design destination...

Located in a 1928 building once home to the original George Washington Hotel at 23 Lexington Avenue—a storied Flatiron venue oft frequented by writers, musicians, and artists of note—the latest venture by Sydell Group‘s free-spirited Freehand brand marks its arrival in the Big Apple.

Freehand New York, Freehand Hotels 23 Lexington Avenue, Sydell Group

With 395 rooms, ranging from bunks to penthouse suites, Freehand New York signals a noteworthy juncture in the evolution of the company’s approach to hospitality, whilst Roman and Williams—credited, rightly so, with disrupting the hospitality industry via a knack for theatre built on their time as Hollywood set designers—weave their distinguishable design drama throughout.

Public spaces for the hotel’s artistic community will feature restaurants, including Simon & The Whale by Gabriel Stulman; the Studio Restaurant & Bar; George Washington Bar; and—now synonymous with the Freehand name—the Broken Shaker. Once opened, the ‘Shaker will boast views over the hotel’s famous location and beyond, from which to enjoy hand-crafted cocktails and small bites. Custom-commissioned artwork by Bard College students can be found throughout the hotel, and introduces a partnership with the college—the Freehand Fellowship—that will enable select artists to live, work and exhibit within the property.

Picking up the baton previous Freehands have passed on, Freehand New York solidifies a bold aesthetic that fuses timelessness with theatrical fascination; confirming Sydell Group as virtuosos in this game. Stunning.

@freehandhotels

Freehand New York, Roman and Williams
Freehand Hotel New York
Freehand New York, Freehand Hotels 23 Lexington Avenue, Sydell Group
Freehand New York, Roman and Williams
Freehand Hotel New York
Freehand New York, Roman and Williams
Freehand Hotel New York

Related Story: Freehand LA draws an inspired line between old and new with its monumental arrival in the City of Angels…

Freehand New York, Freehand Hotels 23 Lexington Avenue, Sydell Group
Freehand New York, Roman and Williams
Freehand Hotel New York
Freehand New York, Roman and Williams
Freehand Hotel New York

Related Story: Midwestern textile traditions are woven into the fabric of fledgling chain’s second hotel…

Freehand New York, Freehand Hotels 23 Lexington Avenue, Sydell Group
Freehand New York, Roman and Williams
Freehand Hotel New York
Freehand New York, Roman and Williams
Freehand Hotel New York

Photography, Adrian Gaut

Instagram

object(stdClass)#1484 (3) {
  ["pagination"]=>
  object(stdClass)#310 (2) {
    ["next_max_id"]=>
    string(27) "1735633571567311066_4883069"
    ["next_url"]=>
    string(160) "https://api.instagram.com/v1/users/4883069/media/recent?access_token=4883069.1677ed0.cc1d10d96f2c4fa09d783ea993f71a71&count=4&max_id=1735633571567311066_4883069"
  }
  ["data"]=>
  array(4) {
    [0]=>
    object(stdClass)#1486 (15) {
      ["id"]=>
      string(27) "1760248610497689673_4883069"
      ["user"]=>
      object(stdClass)#267 (4) {
        ["id"]=>
        string(7) "4883069"
        ["full_name"]=>
        string(8) "We Heart"
        ["profile_picture"]=>
        string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
        ["username"]=>
        string(8) "we_heart"
      }
      ["images"]=>
      object(stdClass)#1499 (3) {
        ["thumbnail"]=>
        object(stdClass)#1483 (3) {
          ["width"]=>
          int(150)
          ["height"]=>
          int(150)
          ["url"]=>
          string(171) "https://scontent.cdninstagram.com/vp/9e809dbe78b1e43f17ba9b0a1bc89a94/5B6F6908/t51.2885-15/s150x150/e35/c0.135.1080.1080/30589910_226120191275331_6917942933639397376_n.jpg"
        }
        ["low_resolution"]=>
        object(stdClass)#382 (3) {
          ["width"]=>
          int(320)
          ["height"]=>
          int(400)
          ["url"]=>
          string(154) "https://scontent.cdninstagram.com/vp/eb074283ad9fa3066bea2d750cd1996a/5B556C95/t51.2885-15/e35/p320x320/30589910_226120191275331_6917942933639397376_n.jpg"
        }
        ["standard_resolution"]=>
        object(stdClass)#1482 (3) {
          ["width"]=>
          int(640)
          ["height"]=>
          int(800)
          ["url"]=>
          string(161) "https://scontent.cdninstagram.com/vp/5d76c73e584e2a42f93eb6efc86b2d29/5B990DC2/t51.2885-15/sh0.08/e35/p640x640/30589910_226120191275331_6917942933639397376_n.jpg"
        }
      }
      ["created_time"]=>
      string(10) "1524058008"
      ["caption"]=>
      object(stdClass)#1479 (4) {
        ["id"]=>
        string(17) "17925493240097102"
        ["text"]=>
        string(42) "You can smell summer it’s that close ..."
        ["created_time"]=>
        string(10) "1524058008"
        ["from"]=>
        object(stdClass)#1477 (4) {
          ["id"]=>
          string(7) "4883069"
          ["full_name"]=>
          string(8) "We Heart"
          ["profile_picture"]=>
          string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
          ["username"]=>
          string(8) "we_heart"
        }
      }
      ["user_has_liked"]=>
      bool(false)
      ["likes"]=>
      object(stdClass)#1478 (1) {
        ["count"]=>
        int(308)
      }
      ["tags"]=>
      array(0) {
      }
      ["filter"]=>
      string(6) "Normal"
      ["comments"]=>
      object(stdClass)#1480 (1) {
        ["count"]=>
        int(4)
      }
      ["type"]=>
      string(5) "image"
      ["link"]=>
      string(40) "https://www.instagram.com/p/BhtqMj5FvhJ/"
      ["location"]=>
      object(stdClass)#1485 (4) {
        ["latitude"]=>
        float(41.917661256195)
        ["longitude"]=>
        float(3.2071784209242)
        ["name"]=>
        string(24) "Hotel Hostalillo Tamariu"
        ["id"]=>
        int(246546318)
      }
      ["attribution"]=>
      NULL
      ["users_in_photo"]=>
      array(0) {
      }
    }
    [1]=>
    object(stdClass)#1487 (15) {
      ["id"]=>
      string(27) "1755224860945481420_4883069"
      ["user"]=>
      object(stdClass)#1488 (4) {
        ["id"]=>
        string(7) "4883069"
        ["full_name"]=>
        string(8) "We Heart"
        ["profile_picture"]=>
        string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
        ["username"]=>
        string(8) "we_heart"
      }
      ["images"]=>
      object(stdClass)#1476 (3) {
        ["thumbnail"]=>
        object(stdClass)#1492 (3) {
          ["width"]=>
          int(150)
          ["height"]=>
          int(150)
          ["url"]=>
          string(171) "https://scontent.cdninstagram.com/vp/00502770536208ad46cce1740f9c2f39/5B77F641/t51.2885-15/s150x150/e35/c0.135.1080.1080/30078057_217585925678825_6880119132348481536_n.jpg"
        }
        ["low_resolution"]=>
        object(stdClass)#1475 (3) {
          ["width"]=>
          int(320)
          ["height"]=>
          int(400)
          ["url"]=>
          string(154) "https://scontent.cdninstagram.com/vp/07f5a91c199a33dc9603b69c659f4146/5B63E7DC/t51.2885-15/e35/p320x320/30078057_217585925678825_6880119132348481536_n.jpg"
        }
        ["standard_resolution"]=>
        object(stdClass)#1474 (3) {
          ["width"]=>
          int(640)
          ["height"]=>
          int(800)
          ["url"]=>
          string(161) "https://scontent.cdninstagram.com/vp/97ca912c64fdd175ff80062a923b49ce/5B70268B/t51.2885-15/sh0.08/e35/p640x640/30078057_217585925678825_6880119132348481536_n.jpg"
        }
      }
      ["created_time"]=>
      string(10) "1523459130"
      ["caption"]=>
      object(stdClass)#1473 (4) {
        ["id"]=>
        string(17) "17910936340135261"
        ["text"]=>
        string(186) "@francomancapizz welcomed Italy’s youngest Michelin-starred chef, @carusa_m, into their King’s Cross kitchen last night, and the results were incredible. See more on our stories 🤤"
        ["created_time"]=>
        string(10) "1523459130"
        ["from"]=>
        object(stdClass)#1472 (4) {
          ["id"]=>
          string(7) "4883069"
          ["full_name"]=>
          string(8) "We Heart"
          ["profile_picture"]=>
          string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
          ["username"]=>
          string(8) "we_heart"
        }
      }
      ["user_has_liked"]=>
      bool(false)
      ["likes"]=>
      object(stdClass)#1471 (1) {
        ["count"]=>
        int(169)
      }
      ["tags"]=>
      array(0) {
      }
      ["filter"]=>
      string(6) "Normal"
      ["comments"]=>
      object(stdClass)#1470 (1) {
        ["count"]=>
        int(3)
      }
      ["type"]=>
      string(5) "image"
      ["link"]=>
      string(40) "https://www.instagram.com/p/Bhbz7Yhlv7M/"
      ["location"]=>
      NULL
      ["attribution"]=>
      NULL
      ["users_in_photo"]=>
      array(0) {
      }
    }
    [2]=>
    object(stdClass)#1469 (15) {
      ["id"]=>
      string(27) "1745205626726622146_4883069"
      ["user"]=>
      object(stdClass)#1468 (4) {
        ["id"]=>
        string(7) "4883069"
        ["full_name"]=>
        string(8) "We Heart"
        ["profile_picture"]=>
        string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
        ["username"]=>
        string(8) "we_heart"
      }
      ["images"]=>
      object(stdClass)#1466 (3) {
        ["thumbnail"]=>
        object(stdClass)#1467 (3) {
          ["width"]=>
          int(150)
          ["height"]=>
          int(150)
          ["url"]=>
          string(171) "https://scontent.cdninstagram.com/vp/3f517084f0294f3c9f527cd354db8a15/5B5FDE27/t51.2885-15/s150x150/e35/c0.135.1080.1080/29400863_345386295955373_6452739903229788160_n.jpg"
        }
        ["low_resolution"]=>
        object(stdClass)#1465 (3) {
          ["width"]=>
          int(320)
          ["height"]=>
          int(400)
          ["url"]=>
          string(154) "https://scontent.cdninstagram.com/vp/cdffdad79a1d004174f7038b60ef7998/5B768BBA/t51.2885-15/e35/p320x320/29400863_345386295955373_6452739903229788160_n.jpg"
        }
        ["standard_resolution"]=>
        object(stdClass)#1464 (3) {
          ["width"]=>
          int(640)
          ["height"]=>
          int(800)
          ["url"]=>
          string(161) "https://scontent.cdninstagram.com/vp/f727996b8a70c2832467cf0bfafe1bfa/5B9BB2ED/t51.2885-15/sh0.08/e35/p640x640/29400863_345386295955373_6452739903229788160_n.jpg"
        }
      }
      ["created_time"]=>
      string(10) "1522264744"
      ["caption"]=>
      object(stdClass)#1463 (4) {
        ["id"]=>
        string(17) "17917986199123282"
        ["text"]=>
        string(337) "Away from Gaudí’s modernista masterpieces, Barcelona is home to plenty more gems from the architectural ages. Based on the utopian housing projects of pioneers like Le Corbusier, @bofillarquitectura’s Walden 7—built between 1974 and ‘75 on the city’s outskirts—is one of Barcelona’s most staggering contemporary buildings."
        ["created_time"]=>
        string(10) "1522264744"
        ["from"]=>
        object(stdClass)#1462 (4) {
          ["id"]=>
          string(7) "4883069"
          ["full_name"]=>
          string(8) "We Heart"
          ["profile_picture"]=>
          string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
          ["username"]=>
          string(8) "we_heart"
        }
      }
      ["user_has_liked"]=>
      bool(false)
      ["likes"]=>
      object(stdClass)#1461 (1) {
        ["count"]=>
        int(497)
      }
      ["tags"]=>
      array(0) {
      }
      ["filter"]=>
      string(6) "Normal"
      ["comments"]=>
      object(stdClass)#1460 (1) {
        ["count"]=>
        int(4)
      }
      ["type"]=>
      string(5) "image"
      ["link"]=>
      string(40) "https://www.instagram.com/p/Bg4N0VhDaPC/"
      ["location"]=>
      object(stdClass)#1459 (4) {
        ["latitude"]=>
        float(41.3803)
        ["longitude"]=>
        float(2.06771)
        ["name"]=>
        string(8) "Walden 7"
        ["id"]=>
        int(256025706)
      }
      ["attribution"]=>
      NULL
      ["users_in_photo"]=>
      array(0) {
      }
    }
    [3]=>
    object(stdClass)#1458 (15) {
      ["id"]=>
      string(27) "1735633571567311066_4883069"
      ["user"]=>
      object(stdClass)#1457 (4) {
        ["id"]=>
        string(7) "4883069"
        ["full_name"]=>
        string(8) "We Heart"
        ["profile_picture"]=>
        string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
        ["username"]=>
        string(8) "we_heart"
      }
      ["images"]=>
      object(stdClass)#1455 (3) {
        ["thumbnail"]=>
        object(stdClass)#1456 (3) {
          ["width"]=>
          int(150)
          ["height"]=>
          int(150)
          ["url"]=>
          string(171) "https://scontent.cdninstagram.com/vp/da389ac5ab18c7cd4641753e4c2549f8/5B682480/t51.2885-15/s150x150/e35/c0.134.1080.1080/29095133_427246937713314_6498993183429492736_n.jpg"
        }
        ["low_resolution"]=>
        object(stdClass)#1454 (3) {
          ["width"]=>
          int(320)
          ["height"]=>
          int(399)
          ["url"]=>
          string(154) "https://scontent.cdninstagram.com/vp/aefdaded0158608e0bd994cb055f59c5/5B5CE16D/t51.2885-15/e35/p320x320/29095133_427246937713314_6498993183429492736_n.jpg"
        }
        ["standard_resolution"]=>
        object(stdClass)#1453 (3) {
          ["width"]=>
          int(640)
          ["height"]=>
          int(799)
          ["url"]=>
          string(161) "https://scontent.cdninstagram.com/vp/f88a4fdb135721c0e4e13fc6b453a482/5B58923A/t51.2885-15/sh0.08/e35/p640x640/29095133_427246937713314_6498993183429492736_n.jpg"
        }
      }
      ["created_time"]=>
      string(10) "1521123666"
      ["caption"]=>
      object(stdClass)#1452 (4) {
        ["id"]=>
        string(17) "17912336296087407"
        ["text"]=>
        string(135) "Seriously cool space alert: @mecanic.barcelona is a gallery cum coffee shop cum bookstore in Gracia, and it is very very lovely.⠀
⠀"
        ["created_time"]=>
        string(10) "1521123666"
        ["from"]=>
        object(stdClass)#1451 (4) {
          ["id"]=>
          string(7) "4883069"
          ["full_name"]=>
          string(8) "We Heart"
          ["profile_picture"]=>
          string(142) "https://scontent.cdninstagram.com/vp/fe5396590f63a395ade7fddf3c52fe3c/5B664190/t51.2885-19/s150x150/14294982_1849699741925141_1575779772_a.jpg"
          ["username"]=>
          string(8) "we_heart"
        }
      }
      ["user_has_liked"]=>
      bool(false)
      ["likes"]=>
      object(stdClass)#1450 (1) {
        ["count"]=>
        int(375)
      }
      ["tags"]=>
      array(0) {
      }
      ["filter"]=>
      string(6) "Normal"
      ["comments"]=>
      object(stdClass)#1449 (1) {
        ["count"]=>
        int(8)
      }
      ["type"]=>
      string(5) "image"
      ["link"]=>
      string(40) "https://www.instagram.com/p/BgWNYmdgxja/"
      ["location"]=>
      object(stdClass)#1448 (4) {
        ["latitude"]=>
        float(41.40647)
        ["longitude"]=>
        float(2.15561)
        ["name"]=>
        string(8) "Mecànic"
        ["id"]=>
        int(1945044665734096)
      }
      ["attribution"]=>
      NULL
      ["users_in_photo"]=>
      array(0) {
      }
    }
  }
  ["meta"]=>
  object(stdClass)#1447 (1) {
    ["code"]=>
    int(200)
  }
}