It’s all about humble beginnings here in Bristol. Alex Corbett founded his aptly-named Pizzarova business from the back of a converted Land Rover, delivering sourdough pizzas to market towns and villages around Somerset. The renown for said pizzas quickly grew, as did Corbett’s ambitions — upgrading, in no time, to a fancy wagon conversion with which to satisfy the growing needs of his new following.
Inevitably, bricks and mortar was the next upgrade for the roving pizza man, which is where acclaimed hospitality designers Blacksheep come into the story; Pizzarova setting up stall at a newly-opened space on Gloucester Road, Bristol. There’s a rudimentary look to the place, informed by the brand’s origins — and it is not just Corbett’s humble beginnings that are celebrated here; lest we forget the modest heritage of the Italian-born dish itself.
Blacksheep play on pizza’s relationship with the hand in their branding — kneading dough to sprinkling toppings, the pizza is nothing without human touch — and the brand’s roving character is acknowledged through an overall sense of freedom.