Sydney designers Luchetti Krelle were called in to inject Kitty’s carefree levity into the space at Hello Kitty Diner; Warren Turnbull of gourmet patty chain Chur Burger on hand in the kitchen. Indeed, burgers are the pop culture icon’s partner in crime here in Chatswood, Sydney — the quintessential American diner given a heavy helping of cute.
Luchetti Krelle collaborated with HK creators Sanrio on a number of the visual aspects; a burger re-working of the character’s unmistakable outline for the logo, a diner-welcoming statue, and iconography for custom wallpaper, fabrics and tableware.
Elsewhere, the designers have let rip — with the aim of introducing Kitty (who recently turned 40) to, what they call, the Instagram generation. The brief is surely met; high-spirited colours zing around the diner … clashing materials, conflicting textures, neon. Frivolity rampages throughout — pink is minimal, cutesy avoided. Hello Kitty Diner welcomes the Japanese icon to 2015, and she looks half her age.