6,400 mechanical, colour-changing spools of thread; over 200,000 total parts. 200 whopping metal and thread spool thingies, buffeted together into an aluminium ‘superstructure’ that fashion retailer Forever 21 are calling “one of the most complex machines ever built for a brand”. But what the bejesus is it? A great big selfie machine. That’s what.
Hashtag your narcissism with #F21ThreadScreen, tune into their live YouTube feed from New York (below), sit back and enjoy. Not quite on the scale of Asif Khan’s MegaFaces at Sochi’s Winter Olympics, but considerably more intricate, the F21 Tread Screen is the physical embodiment of the fashion slant on that old idiom: you are what you wear.
New York-based “rapid product and prototype company” Breakfast are the gigantic brains behind the project, and their behind-the-scenes video below will give you a lot more technical explanation in two minutes than we could possibly muster up in as many years. Get involved, but remember, it’s Instagram — no boobs, unless they’re boys’.
Via: Creative Review