Don’t let the extent of your altruism stop at helping old ladies across the road, mix things up a bit and consider doing a good turn at Shoreditch’s latest retail destination with a heart. One Good Deed Today is out to make the world a better place one sale at a time: 5% of every transaction goes to good causes selected by owners Romain Camus and Alev Lenz, and the customer can specify which one their particular purchase will help out. So that’s nice, isn’t it?
I’ll tell you what else is nice — the shop’s interior. So nice in fact that it can only be the work of London’s Nice to be Nice Studio, which designed the furniture and fittings under the guidance of Sophie Borch-Jacobsen — one half of the creative agency and also the creative director of OGDT. Geometrical patterns feature prominently, notably in the colourful honeycomb hexagonal floor tiling and the simple squares of the till counter tile. The colour scheme is soft and lightly flavoured with pastels and the material choices are similarly pared back. The modular display unit known as The Stacklet is made of steel, acrylic, oak and concrete; geometric concrete bases support oak rods over which the shelves slot onto mint coloured steel pegs. There’s coffee and doughnuts prepared on site to enjoy while perusing the wares, and pop-ups will be a regular thing at OGDT too — horticulturalists The Garden Edit are currently in the house.