Clandestine in nature, yet close to the allure of 305’s key happenings, The Standard Hotel and Spa Miami Beach radiates covert halcyon milieu from its waterfront backdrop of Belle Isle. An atmosphere unique in comparison to the brand’s Los Angeles and New York counterparts, yet unified via Standard culture. Embracing clean lines; echoing Scandinavian influences; but never straying too far from the fanciful folklore of Magic City’s golden era, the property hosts modern rooms styled conscious and quiet, encouraging guests to disconnect and experience excess luxe.
The hotel is a favourite amongst natives, as well as those escaping routine elsewhere. Standard issued robes are encouraged – relaxation is to be embraced. Lush pathways lead to vista views shared by an impressive infinity pool, plunging waterfall and Mediterranean cuisine from the LIDO restaurant. Hydrotherapy lulls with soaking baths and an assortment of DIY treatments at the Turkish hamam, the experience heightened by a controlled ambience of aromas, heat and sound, resulting in a welcome lapse of time.
Miami seen through Palm Springs-tinted spectacles, The Standard evokes Miaminess without wholeheartedly embracing it. Sitting on the fringe of Miami Beach itself, peering down its nose at the decadence that lies before it, here is a respite from Miami’s brashness, but a treat soaked in its Art Deco beauty, its heady past, its undeniable charm. Tony Montana’s comedown, if you will.