We’ve seen major fashion house’s opening their own hotels, we’ve seen major designers commissioned to splash a little of their creativity over existing hotels and new openings – but dressing hotel rooms as if they were models? That’s the premise behind this blisteringly original hotel. Students from the Amsterdam Fashion Institute were invited to ‘dress’ individual rooms, with very individual ideas, and the results make for one of the planet’s most searingly creative lodgings.
From the monstrously extravagant to the delicately subtle, the institute’s most promising young designers have literally hacked the poor old hospitality rulebook to within an inch of its life – delivering an entirely new approach to interior design. Coming into hotel design from a completely fresh angle, the young creative’s naivety affords them a carefree adventure that top interiors gurus would struggle to find.