We’ve seen major fashion house’s opening their own hotels, we’ve seen major designers commissioned to splash a little of their creativity over existing hotels and new openings – but dressing hotel rooms as if they were models? That’s the premise behind this blisteringly original hotel. Students from the Amsterdam Fashion Institute were invited to ‘dress’ individual rooms, with very individual ideas, and the results make for one of the planet’s most searingly creative lodgings.
From the monstrously extravagant to the delicately subtle, the institute’s most promising young designers have literally hacked the poor old hospitality rulebook to within an inch of its life – delivering an entirely new approach to interior design. Coming into hotel design from a completely fresh angle, the young creative’s naivety affords them a carefree adventure that top interiors gurus would struggle to find.
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel2.jpg)
Epaulettes
Malu Gehner
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel3.jpg)
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel15.jpg)
I Still Remember
Sofie Sleumer
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel5.jpg)
Unaware Reality
Iris Kloppenburg
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel6.jpg)
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel7.jpg)
Urban Crafts
Anne Wolters
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel8.jpg)
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel9.jpg)
Pleats Room
Paul Hanraets
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel10.jpg)
Misunderstood Creatures
Roos Soetekouw
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel11.jpg)
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel12.jpg)
Mattrass Room
Roos Soetekouw
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel13.jpg)
Tailor’s Dummy
Ina Matt
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel14.jpg)
Hallway
Photograph © Inga Powilleit
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel16.jpg)
Building a View
Anne Wolters
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel17.jpg)
Eighties Room
Roos Soetekouw
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel18.jpg)
Live Handdrawing
Iris Kloppenburg
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel19.jpg)
Wall Flower
Iris Kloppenburg
Photograph © Mirjam Bleeker
![Hotel The Exchange, Amsterdam](https://www.we-heart.com/upload-images/exchangehotel20.jpg)
Manray’s Eyes
Ina Matt
Photograph © Arjan Benning