Mini Moderns launched a range of recycled paint at London Design Festival’s Tent. How the hell do you recycle paint?! Well, they’ve teamed up with award-winning eco paint manufacturer Newlife Paints who rescue waste paint from tips and dumps and reprocess it into premium grade emulsion. Awesome, huh?!
By combining all the paint they find, they can match any colour – so for Mini Moderns they have created a range of 12 colours to match the textiles and wallpapers we know and love. Colours include British Lichen, the colour of the vintage bus tickets from their Hold Tight wallpaper, and Tangerine Dream, as seen in their 1970s-inspired Buddha of Suburbia collection.
Mini Moderns founders Keith Stephenson and Mark Hampshire found Newlife Paints via Twitter. “We thought to ourselves: Paint made from paint that has been thrown away – surely thatʼs too good to be true? But once we had visited Newlife Paints’ factory and met Keith Harrison, the brains behind the operation, we were convinced that this was an amazing opportunity.”
Rather generously, they have also introduced the ‘Mini Moderns Project Pots’. At 250ml they are at least twice the size of a regular sample pot, so they can be used for small projects such as painting a piece of furniture or a small feature wall.