A long-time favourite of We Heart, FREITAG has gained a reputation as a leading choice for those who appreciate creatively designed, eco-friendly bags and accessories. Thirty years since their first prototype, their recycled material products have become synonymous with innovation, creativity and environmental awareness. And the Zürich-based brand is back with another doozy, an ‘apres-ski’ FREITAG iPhone case.
The story begins in 1993, Markus and Daniel Freitag graphic designers struggling to find practical and easily transportable storage for their work. Their response was unconventional: repurposed truck tarpaulins, bicycle inner tubes and car seat belts used to fashion their very own messenger bag. Their innovative approach to travel bags transformed the market, and three decades on they continue to produce products to inspire.
Made from worn-out ski boots collected in Davos Switzerland and disassembled by hand, the FREITAG CIRC-CASE gives a new lease of life to Alpine footwear and provides protection for your beloved iPhones. Checked and sorted by material and colour, the plastic parts are ground — first coarsely, then finely — before being melted down and reprocessed as plastic granulate. The granulate is injection moulded into forms designed to fit an iPhone 11 Pro, iPhone 12 Pro, or iPhone 12 Pro Max; enveloping them like a second skin. But what of their now-iconic, colourful truck tarpaulin?
Rugged and recycled, the F380 Justin is a slim card holder made from that famed used truck tarp. Designed to fit and complement any CIRC-CASE, it accommodates up to two credit or identity cards and is available in a typically wide range of one-off colourways. Bearing the FREITAG tear-tab, they turn a functional phone case into a beautiful design piece.
A fine piece of circular design that has the environment as equally in mind as your fashion sense, get your skis on and slide into the new FREITAG iPhone case, the F385 and F380 a formidable duo. And great news; further models for the iPhone (generations) 13 and 14 are expected to be available from April/May onwards.