The US has the largest advertising market in the world. In 2021, over $280 billion was spent in the US on advertising, followed by China and Japan with just over $90 billion and $51 billion respectively.
Marketing is an important aspect of any successful business. Businesses spend a large amount of money each year to promote their services in the hope of attracting more customers and increasing revenue.
What is a Vanity Phone Number?
A vanity phone number is a specified sequence of numbers that spell out a memorable word, usually pertaining to the service that a specific business offers. For example, a dentist office might have a number like 1-800-DENTIST. The letters are spelled out using the corresponding numbers on the phone dialpad.
Benefits of a Vanity Phone Number
Research has shown that vanity phone numbers can increase incoming calls by 25% to 50% which could mean more sales and increased revenue. Below are a list of benefits a vanity phone number can offer a business.
1. They are memorable
People find it easier to remember words than a sequence of random numbers. A business with a clever and unique phone number will be remembered. This means that customers looking for a specific service are more likely to contact a number they can recall, than having to spend time online looking for a service.
2. Brand awareness
Brand awareness is a marketing term used to describe how recognisable a business is by only their name. A vanity phone number can increase the brand awareness of a business when used as a marketing tool. People will associate the number with the business whenever they see it.
3. Save on costs
A vanity phone number is a toll free number and can also be used with most VoIP services. Most business owners think that a vanity phone number is costly, but they actually provide a great ROI (return on investment). They also help a business to be more flexible which is a great benefit for a business looking to grow.
4. Increased credibility
Customers want to do business with credible and well-established businesses and a vanity phone number can do that. A business that makes the effort to invest in a number that is easy for its customers to remember, will be perceived as more credible.
The number makes it clear what service is on offer and can create a sense of professionalism for a business, making it more likely that customers will feel comfortable dealing with the business.
A vanity phone number is great for business owners who are on the go and travel a lot. The number can be diverted to any cell phone, meaning that a business owner can always have communication with his / her customers even when they are out of the office.
How To Get a Vanity Phone Number
It is easy to get a vanity phone number. You can buy a phone number from various vanity phone number services. To find out if a specific phone number is available, a number generator can be used. A name generator will generate available phone numbers instantly, making it easy to find the right number for a specific business.
A few points to remember when choosing the right vanity phone number are:
– Keep it short and simple.
– The word chosen must relate to the business services.
– Make it memorable.
A toll free number usually does not incur additional fees; however the service provider may ask for a setup fee. It is important to remember that a vanity number can be toll free or a local number. There are usually different plans to choose from at different price points
It is also possible to get a vanity phone number listed on Google by following the below steps:
1. Set up a Google “My Business Account”.
2. Complete the business profile.
3. Add the details of the business in order to increase searchability.
By obtaining a vanity phone number, you can increase the chances of your business being seen and remembered by many potential customers. Although the expense might seem like a lot to a small business owner, the return on investment is worth the cost.