Rut Marut pizzeria has moved into Mexico City’s Cuauhtémoc neighbourhood, and with it a connection to the German novelist Otto Feige; who moved into the barrio in 1924 shrouded in mystery, a backstory worthy of a bestselling novel of its own.
Designed by Creative Studio VVORKROOM, with a brief to look to the authenticity of the neighbourhood for the name and concept, the team stumbled across Feige after some research; a man who would often write under a variety of pseudonyms including B. Traven; Traven Torsvan; Hal Croves; and Ret Marut. Swapping ‘Ret’ for ‘Rut’, the new pizzeria was born alongside a nostalgic hat tip to the anarchistic writer.
The interiors and graphic concept is based on the personality of Otto, an example of this being in the logo which is never fully shown; just like his personality. Boasting friends such as Frida Kahlo, Siqueiros, Diego Rivera, the designers worked with the presumption that he was a difficult character to get to know properly. “We like to think that the process of getting to know him was full of obstacles,” the designers reveal.
For this reason the walls feature a three-dimensional graphic application that expresses movement and softens the more you move into the restaurant, ending up with neon sign with the face of Herr Feige once you reach the very end. A fascinating concept for a neighbourhood pizza joint indeed.
As well as delicious pizza, delve into plates of pasta, fresh salads and sandwiches at this hip new joint in Mexico City’s Colonia Cuauhtémoc. A place of intrigue and mystery, Rut Marut is a curious beast with bold aesthetics and an idiosyncratic source of inspiration.