Designed to replicate the home environment, global music brand and leader in smart home sound systems, Sonos, open their first European concept store on Thursday 16 November; located in London’s Seven Dials.
Showcasing how Sonos systems can seamlessly adapt to any home environment — the new retail, exhibition, screening and listening space (inspired by the brand’s New York flagship) allows visitors to stream their own music between two state-of-the-art listening rooms; acoustically-tuned, house-shaped structures that London-based artists Camille Walala and Neil Raitt have added their signature styles to.
Over time, the jaw-dropping store will play host to listening events, screenings and cultural talks; whilst a rotating set of artists will make their inimitable mark on the listening rooms, keeping the design-conscious space fresh and providing a singular platform for creative talent to express themselves. A debut event that coincides with the opening will celebrate the innovation, sounds, and vision of a certain Mr Bowie — with diverse musical icons Nick Rhodes, Graham Coxon, and Peaches sharing their stories with Miranda Sawyer; music and culture journalist Paul Gorman has curated a display of rarely seen images of the Thin White Duke’s London life taken by noted photographers like Mick Rock and Brian Duffy.
“We have carefully considered how people bring music into their home environment through curation,” explains store manager Whitney Walker, “and used it within the concept store to pay homage to the great city of London and the culture that was born here and continues to inspire the world.” Celebrating music culture past and present, Sonos London tunes into the city’s famous heritage and provides a welcome addition for its countless culture vultures.