An unpretentious and informal experience awaits guests at Arlo SoHo. The first hotel from eponymous newcomers to the hospitality scene, Arlo’s debut property features 325 neatly thought-out micro rooms, in a space created for (quote — unquote) ‘informed urban explorers’; where outsiders become insiders, and moments of inspiration will make you never want to leave.
Which means: welcome to another hotel brand marketed at Millennials.
Conceptualised by Brand Bureau, Arlo SoHo boasts a multitude of interactive public spaces, designed to accommodate the whole gamut of environments — work, play and all in between. The rooftop terrace with both indoor and outdoor areas offers mighty fine views of the Hudson River and One World Trade Center, whilst the Living Room (along with an indoor/outdoor courtyard) and The Library evolve from co-working space during the day to bar and games-room come evening. Interiors come via Brand Bureau’s sister company, AvroKO, and the hotel reflects the energy of the local neighbourhood just steps from SoHo; rooms blend multi-functional modern furniture, efficient storage spaces and a range of bed types with wool-tufted rugs, warm walnut furnishings and rain showers.
A second hotel is on its way in November — this time in the heart of NoMad — and Arlo promise ongoing collaboration with the neighbourhood and local creatives, cementing their desire to embrace locality; bathroom amenities make their way from renowned NYC brand Blind Barber, and a bodega is stacked with fresh produce from Joe Coffee. Welcome to the ‘hood guys.