Fred Herzog, Modern Color

Jackpot, 1961
© Fred Herzog and Equinox Gallery

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Fred Herzog, Modern Color

Monochrome years brought to life by the unconventional photographer who dared to dream in colour...

Imagine being somewhat of an outcast for daring to dabble in colour photography? Canadian photographer Fred Herzog can — working with Kodachrome slide film in the 1950s and ’60s limited his exhibiting capabilities, marginalising the medical photographer from the art community; who worked almost solely in black and white.

Fred Herzog, Modern Color Published by Hatje Cantz

Boat Scrapers 1, 1964
© Fred Herzog and Equinox Gallery

Working with colour almost exclusively for over 50 years, it’s only in the past decade that technology has allowed Herzog to make archival pigment prints that match the exceptional colour and intensity of the Kodachrome slide — serving as a precursor to the ‘New American Color’ photographers of the late 1960s and ’70s, the Stuttgart-born artist’s work is only now truly being appreciated.

Known for his focus on the working class lives of fellow Vancouver residents, Herzog’s images are a vital document of a time that primarily exists in monochrome; his photography bringing fresh life and energy to scenes and scenarios that wouldn’t be the same without colour. Alongside essays by acclaimed authors David Campany and Hans-Michael Koetzle, Modern Color (published by Hatje Cantz) brings together over 230 images across 320 pages, in what is the most comprehensive collection of his work to date; a unique document of a unique photographer.

@HatjeCantz

Main Barber, 1968

Main Barber, 1968
© Fred Herzog and Equinox Gallery

Empty Barber Shop, 1966

Empty Barber Shop, 1966
© Fred Herzog and Equinox Gallery

Red Stockings, 1961

Red Stockings, 1961
© Fred Herzog and Equinox Gallery

Elysium Cleaners, 1958

Elysium Cleaners, 1958
© Fred Herzog and Equinox Gallery

Ferry Barber Shop, 1959

Ferry Barber Shop, 1959
© Fred Herzog and Equinox Gallery

Black Man Pender, 1958

Black Man Pender, 1958
© Fred Herzog and Equinox Gallery

Liquid Foods, 1968

Liquid Foods, 1968
© Fred Herzog and Equinox Gallery

Self-Portrait, 1959

Self-Portrait, 1959
© Fred Herzog and Equinox Gallery

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