Picture the scene. It’s an unseasonably warm afternoon in Paris, late October. You’re strolling down by the Seine, perhaps en route to a café rendezvous. The setting sun is glittering on the water and all is right with the world, when suddenly, as if from nowhere, you are gripped by anxiety. At first you don’t know why, but then the realisation dawns: it’s your t-shirt. It doesn’t say anything pithy. No ironic comment is emblazoned upon its front. It’s entirely lacking in visual interest. It has fallen at the first hurdle in the design stakes. How can you show your face wearing this embarrassment of a garment? This is Paris for goodness sake. Standards are expected to be maintained. Everything appears lost, when a tinkling sound reaches your ears, growing louder, more insistent, until you see in front of you… a vintage ice cream van. Not exactly the answer to all your prayers, you feel, but an ice cream never made anything worse, did it? But then the serendipity of your situation becomes clear. This is no ordinary ice cream van. This is Print Van Paris, and it is here to save the day.
This mobile screen-printing studio lets customers print a selection of limited edition designs by international illustrators onto their boring old t-shirts, as well as posters and tote bags. Each weekend the team changes both location and range of designs, so your clobber should remain pretty exclusive. Don’t leave it to luck – follow the van’s whereabouts through its social media channels.