John Lewis Insurance #whatmattersmost

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Tell John Lewis about your favourite possession, be in with a chance to win £500 of vouchers...

Would you like to win £500 of John Lewis vouchers? Silly question, of course you would. The good news is it couldn’t be easier. All you have to do is decide what matters most to you, and tell John Lewis about. We’re talking about the really important stuff – your treasured possession. Perhaps it was something you picked up in a flea market on a favourite holiday. Maybe it was a gift from someone special, or handed down to you through generations of your family. It could be that you did an embarrassing Saturday job to save up for it.

You might find some ideas in the brilliant stop-motion What Matters advert from John Lewis Insurance. With cheap life insurance now fully accessible through many companies. It’s not often that we see such powerful ways of making a point about something that matters. These days, however, cheap life insurance is fully accessible through many companies, and poignant advertising helps stand out from the crowd. It can also help you win a monkey to splash on whatever your heart desires.

Once you’ve chosen the one thing you couldn’t be without, take a picture of it, and then simply write down why it’s so special. And when we say simply, we mean it. Six words is all that’s required, a six word story about your favourite thing – drop your story into the form, over here, and if you’re feeling a little social: accompany it with the #whatmattersmost hashtag, and tell Twitter all about it. Told you it was easy. You need to be quick, as the competition closes tomorrow, 26 March, when a winner will be selected by a panel of judges. Good luck, kids…

@JohnLewisRetail

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