Introducing Lowdi

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Introducing Lowdi

Tiny wireless speaker arrives with an almighty bang...

There’s been somewhat of a buzz about this mysterious character brewing for some time – the sneak-peek of its slick logo, the cryptic words of who he is, what he likes… but, this week; the one they simply know as Lowdi, was finally unveiled to his baying public. And with an eye-blistering bang at that.

Essentially just a portable speaker, this hasn’t stopped the creative team(s) behind WeTransfer, Kuvva and Nalden’s personal blog (yes, the plucky entrepreneur is very much a part of this little project) creating an almighty visual buzz – roping in French studio CRCR to devise a multi-sense-abusing promo video to ramp its hype up to yet another level. These are boys who know a thing or two about promotion, and mightily impressive it is.

Über-promotion aside, Lowdi looks to be as neat a product as its founders at Present Plus and Momkai have made it out to be – promising wireless connectivity, 8 hours re-chargeable battery life and powerful sound for its diminutive size; the good folk behind this little wonder are so balls-out confident, that they’re offering a free 30-day trial period, and a one-year warranty… all for 99 Euros.

This bolshy collective of designers and makers are as bold in their business acumen as they are their promotional activites- and, for that, we salute them. Good luck Lowdi… not that you’ll need it!

Introducing Lowdi Introducing Lowdi Introducing Lowdi Introducing Lowdi Introducing Lowdi Introducing Lowdi Introducing Lowdi Introducing Lowdi Introducing Lowdi

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