Create GB; Baines & Fricker


Create GB; Baines & Fricker

Heaps of retro British charm from Brighton-based duo...

Husband and wife team Baines & Fricker have British heritage at the heart of all they do. Launching at last year’s London Design Festival, the duo work out of their Brighton studio and use all British materials where possible. Often informed by the most mundane aspects of British life – fruit crates, cement works and aerial-strewn rooftops – their portfolio of furniture, objects and prints are heavy in retro-charm.

As we continue to uncover a diverse array of Britain’s creative talents, we spoke to Steve (Baines) and Eliza (Fricker) to find out more…

Create GB; Baines & Fricker Create GB; Baines & Fricker

Where’s your hometown, and where are you based now?

I grew up in the suburbs of West London and Steve has lived in Brighton most of his life. I have been in Brighton for 14 years.

Do you think location affects creativity?

Yes I do, growing up where I did, I knew boy racers and health and beauty students, here we are surrounded by like minded people who do rubbish part time jobs to supplement their more interesting and creative lives.

Is Britain’s creative industry too London-centric?

Only to people who live in London! We have friends all over the shop doing many different things.

Create GB; Baines & Fricker Create GB; Baines & Fricker

Has being British had an effect on your discipline?

We love going on holiday and on daytrips in England and are constantly inspired by often overlooked aspects of our heritage. Our screen prints and wallpaper use lots of this imagery.

The Swinging ’60s, punk, Hacienda-era Manchester… is there one period of intense British creativity that you’d like to have been a part of, and why?

We like lots of ‘lost’ Soho writers of post war England, this was a time you could live in Central London cheaply and could live off not very much and get by. The films of the 60s are also an influence and photos of this era are still very evocative.

Are there any quintessential British traditions that inform your work?

British industry and craft are important to us. There are still so many people working in traditional fields and that are often forgotten about. We have used letterpress for our wallpaper sample book and Steve uses English wood from timber yards for his furniture.

Create GB; Baines & Fricker Create GB; Baines & Fricker

Where in Britain do you feel most inspired?

We have a route along the South Coast from Brighton through Bexhill and Hastings to Rye and we love those three places. They encompass all of England we like most – Seaside, funfairs/amusements, Modernist architecture, junk shops, literary history and the twee.

The top 3 British creatives who have inspired you?

Stanley Spencer, Patrick Hamilton and Kenneth Williams.

Will you be watching the Olympics?


Create GB; Baines & Fricker Create GB; Baines & Fricker

The best piece of advice you’ve ever been given…

“Don’t do an art degree” My dad, an artist (BA Hons)

What’s next for you?

Tent London, some very exciting stockists in the pipeline and designing things for other people.

Create GB; Baines & Fricker
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