The Cube Arrives in London

JournalDesign

The Cube Arrives in London

temporary space quite literally pops-up on Southbank icon...

Sweeping onto UK shores for the first time, Electrolux’s space-age temporary pavilion has landed on top of the Southbank’s Royal Festival Hall. Curiously, it joins A Room for London – another temporary space lodged atop a Southbank institution, just a few doors down – but whereas that rooftop pop-up is a one-room hotel, The Cube is a one-room restaurant; with the likes of Tom Kitchin and Sat Bains being invited to conjure up unique menus.

The pavilion’s jutting, angular lines – realised by Milan firm PARK ASSOCIATI – have already found themselves perched upon iconic locations in Brussels and Milan, whilst this summer sees a second incarnation finding its way to Stockholm’s Royal Opera House. In times of limited space and high demand for increasingly innovative experiences, there’s a real feeling that these sorts of peculiar little spaces, deposited atop iconic venues for limited amounts of time, could well become a trend; and if so, we raise our glasses to that.

The Cube Arrives in London The Cube Arrives in London The Cube Arrives in London

The Cube, Milan

The Cube Arrives in London

The Cube, Milan

The Cube Arrives in London

The Cube, Brussels

The Cube Arrives in London

The Cube, Brussels

The Cube Arrives in London

The Cube, Milan

The Cube Arrives in London

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