Advertising continues to become more and more intrusive, as your life becomes more and more transparent. In the 21st century you’re prepared to tell the world exactly what you had for dinner – and who with – but who’s listening? Big businesses. That’s who. And where does it end?
Bangkok-based multi-disciplinary studio, Apostrophy’s, presented a disturbing vision of your capitalist future at Thailand’s Baan Lae Suan Fair. Fancy living inside an outdoor media advertising unit? A profound vision of just what our near-future may have to offer, the ‘Billboard House’ is mightily impressive – and particularly stylish, may we add – but equally, a damning wake-up call for just what a dangerous impact large-scale advertising is having on our landscape.