No matter what type of business you run, a clear and comprehensive digital marketing strategy should be at the heart of it. Companies are continuing to invest more and more into getting themselves noticed online, and if you aren’t up to date with current trends, you risk falling behind your rivals.
To start off with, it is important to know what components make up a digital marketing strategy. So, if you are still a little unsure or you simply want to see everything listed in a single place, this is the article for you.
Website
First and foremost, everything revolves around your website. This is what you are aiming to lead your customers back to and the place where you are conveying crucial information about your business. If it is created in the right way, it will make all your digital marketing efforts so much more effective. Essentially, you need to think about what you want your customers to do while they are on your site. So, if you run a website, you will probably want them to view your menu and make a reservation. If you run a product business, you will want customers to make a purchase through your site.
As more and more customers are accessing websites through their smartphones, you need to have a responsive site that makes life as easy as possible for them. You should also ensure that the navigation is straightforward and the loading time is short. Customers have very little patience these days, so you don’t want to throw any unnecessary obstacles in their way. Make sure that your contact details are easily accessible and provide links to your social media accounts directly.
Email is one of the quickest and easiest ways to convey a great deal of information to your customers in a short period of time. Perhaps you are letting them know about a special offer that they can take advantage of in the near future. Maybe you are informing them about a new line of products that you are about to release.
You need to grab their attention straight away with a strong and punchy email subject line. When it comes to the design of the email itself, you need to ensure that it is visually appealing and that the text is broken up into small chunks. An email drip campaign can help to give your customers a little nudge to remind them that you are still there – but you don’t want to overuse this and risk them getting frustrated and unsubscribing.
Content
Content is a crucial part of any digital marketing strategy. Without it, customers have no reason to keep coming back to your website, open your social media accounts or generally stay interested in what you have to say. Content can come in the form of blogs, videos, infographic, photos or just simple tweets.
But you can’t simply post endless self-promotional updates and expect people to pay attention to what you have to say. Instead, you need to be creating material that makes a genuine impact on people’s lives.
Search Engine Optimisation (SEO)
Your visibility on Google and the other major search engines makes such a big impact on your potential customers’ ability to discover you. So, you need to ensure that when people type certain keywords and phrases into their search engine that you rank highly for them. Your website needs to be optimised for search engines and there are also various good habits and practices that you need to get into.
