The Interior Design of Casinos


The Interior Design of Casinos

From persuasive atmospheres to ornate European-style playgrounds, how the interior design of casinos has evolved over time...

The design psychology

Casinos have been skillfully built in such a manner. It has been argued that they play on the flaws of human nature to ensure that you spend as much of your time in there as possible. While casinos were built using Bill Friedman’s “game designs” until the 1990s, the much more modern “playground design” approach has seen a considerable shift in focus.

How the Interior Design of Casinos Has Evolved Over Time

The traditional casino feel.

Bill Friedman: the mastermind

Bill Friedman, President of the Friedman Management Group and owner of multiple hotels and casino chains, devised the iconic casino design. He was a gambling enthusiast who helped transform several of today’s casinos. If you have a sense of time, you will realise you’ve been there for far too long, making you want to leave. Friedman’s design idea was built on luring the gamer in and keeping them hooked on their seats.

As per Friedman, there had to be something that appealed to all senses to optimise the visitor to player ratio. He devised having smaller rooms that allowed for diverse moods and atmospheres to cohabit under one roof, providing a sense of intimacy in which players were more attracted to participate.

He favoured low ceilings to avoid the high, open barn appearance which left no vacant space over the players’ heads. The passageways were colour categorised so that visitors were directed straight to the machines which were a key element in casinos.

What has evolved?

The way we play at casinos has changed dramatically over several decades. The big casinos of today were unimaginable in the past. They are always evolving to maximise leisure and big bucks. Land-based casinos are created similarly yet uniquely to provide gamers with an unforgettable experience. Since competition is fierce, they will have a higher possibility of marketing themselves through interior design. Many things, however, continue to alter because of rapid technological advancements.

How the Interior Design of Casinos Has Evolved Over Time

Casinos have become ornate European-style playgrounds.

Roger Thomas: the contender

Roger Thomas has been dubbed as “the guy who reinvented Vegas.” He ignored most of the traditional restrictions and instead focused on how players feel when they play in casinos. Nobody wants to make high-risk bets when they are stuck in a small area with little place to breathe and since gambling requires a lot of focus with all the sensory stimulation, it can leave players exhausted.

In his casino design style, there are several opportunities to take a short break and rejuvenate the spirit. This keeps customers in casinos for longer since the environment is now more appealing. Instead of poorly ventilated, boxy rooms, he integrated large, lit, and open areas that were simple to navigate, so people would be more likely to stay and place riskier wagers.

Traditionally, machines were arranged in rows but in his designs, designers arrange the machines in smaller clusters, generally in a circular form which makes it simpler for players to socialise with one another.

Thomas used high arching ceilings, antique clocks and skylights, and opulent European-style furnishings in his design. The casino’s interior incorporated deep hues such as crimson, purple, and black to create a warm and pleasant atmosphere. He facilitated the use of well-placed landmarks to assist players to find their way around. His approach made individuals feel cheerful and willing to take chances and made them feel at home.

Sadly, it can be quite expensive to travel to these illustrious casinos to enjoy their extravagant interiors in the flesh, so if you want try out an online casino as an alternative, many of the most trusted casinos according to these expert recommendations have well-crafted and thought out designs.


Older casinos have been redesigned as a result of evolution. Those that refused to adapt are slowly losing customers and it’s a matter of time before they run out of business. Even with Bill Friedman’s ideas, new casino designs have paved the way for a fresh perspective among new players. Many adjustments however are still in progress, and they might eventually outnumber the old ones. Change is unavoidable and the casino game providers must prepare for it.