What does the 11 year-old son of ice cool Acne Studios creative director/co-founder Jonny Johansson do on his summer holidays? Extra maths homework … join his friends down the local RPG club playing Dungeons & Dragons … kick a flat leather casey against a brick wall? Behave. Little Frasse Johansson kills it in an androgynous photoshoot with one of the world’s leading fashion photographers. Obvs!
Acne team up once more with Viviane Sassen, the Dutch artist photographing Johansson Jr in the Stockholm-based fashion house’s extravagant 2015 Fall/Winter collection — the young whippersnapper working it like a seasoned pro. “I’ve seen this new generation’s attitude to fashion, where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms. I immediately pictured Frasse, since he embodies this new breed to me,” muses Johansson Sr.
The collection will be available on acnestudios.com and in Acne Studios stores from 10 September; Frasse’s campaign will be hitting the streets of the world’s fashion capitals with immediate effect. A star is born.