Create GB; Simon Cheadle

JournalArt & Culture

Create GB; Simon Cheadle

Young British creative's oddball style is a breath of fresh air...

Recently graduated from Kingston University, London – Simon Cheadle is a young creative with an eye for the unconventional. His oddball interactive project, Making Mistakes, explores the notion of perfection and imperfections; offering a downloadable set of imperfect drawing tools that can be used to… make mistakes. Wobbly rules, imprecise protractors and wonky drafting triangles encourage participants to celebrate the imperfections of the creative process.

Cheadle’s E-book book confirms that this is a young designer intent on having fun with his craft, whilst Psuedoscience – a mask/sculpture (based on philosopher Karl Popper’s theories on ‘fake science’) – shows off his ability to cross mediums. Young Mr Cheadle is a breath of fresh air, and a truly exciting up-and-coming British talent; with that in mind, we put him through the Create GB Q&A…

Create GB; Simon Cheadle

Where’s your hometown, and where are you based now?

I was born and raised in Ipswich, but am now based in London.

Do you think location affects creativity?

It shouldn’t necessarily, but being surrounded by creative people and companies, as well as world class museums and galleries, must surely affect the creative process. Living in a city that is multicultural, with different backgrounds and stories, must also help too.

Is Britain’s creative industry too London-centric?

Perhaps – I have never thought it to be a problem though – with the technology that we now have, I think more and more people and companies will soon realise that industries, and not just creative ones, won’t need to be centralised. It really doesn’t matter, although I do think there needs to be more top quality museums, theatres and galleries spread around the country.

How would you describe British creativity?

Vibrant. Clever. Eclectic.

Create GB; Simon Cheadle Create GB; Simon Cheadle

Has being British had an effect on your discipline?

I have no experience of not being British, so it is hard to say!

What do you think the rest of the world’s view of British creativity is?

Innovative, foreword thinking, yet with one foot firmly rooted in the traditions of craft and explorative.

The Swinging ’60s, punk, Hacienda-era Manchester… is there one period of intense British creativity that you’d like to have been a part of, and why?

I would have loved to be have been part of the punk scene – do it yourself and fuck all the rules. I think the internet is allowing more and more people to do that anyway and I hope my practice, although it doesn’t have the punk aesthetic, shares some of the ‘just do it’ attitude.

Are there any quintessential British traditions that inform your work?

I would like to think that I share a high level of craft and detail in my work (particularly with printmaking), that is seen throughout the entirety of British Art and Design.

Where in Britain do you feel most inspired?

When I’m just about to walk into the V&A.

Create GB; Simon Cheadle Create GB; Simon Cheadle

If you could collaborate with one GB creative, from any field, who would it be, and why?

I’d love to collaborate with a fashion designer, as to who I don’t really mind – working conceptually with something you could then wear would be awesome.

Will you be watching the Olympics?

I’ll be intently watching and hopefully enjoying the opening and closing ceremonies, but I’m sure I’ll also dip in and out of all the other bits in between!

If creativity was an Olympic sport, who’s the one person you’d want to represent Britain on the global stage?

If I had to choose one person, I would probably say Dan Eatock – he’s currently doing something that no one else is doing and is leading the way in conceptual design that crosses into art and vice versa.

What makes you smile?

Without Feathers by Woody Allen.

The best piece of advice you’ve ever been given…

You can only do your best.

We’re going to the pub and we’re buying, what are you drinking?

Pint of whatever you’re having please – my Dad taught me not to be a fussy drinker.

Create GB; Simon Cheadle
Create GB; Simon Cheadle
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