People really hate change. Especially when they’ve just crawled out of their Christmas caves and propped themselves up in front of their work computer. No fucks given by The Beeb, though, who’ve today unveiled a new look for their soon-to-be online-only channel, BBC Three.
Out is the word three, in are the Roman numerals for two and an exclamation mark. Don’t ask me. As is so often the case with these things, Twitter has spoken … with predictable results.
Many have drawn parallels between the rebrand a fictional BBC logo devised on spoof telly show W1A (no, me neither) — with the station’s head of marketing Nikki Carr noting in a blog post explaining the logo:
New BBC three logo seems familiar… pic.twitter.com/UexaWrEl1P
— Vincent Wood (@wood_vincent) January 4, 2016
Others wading in with more cutting blows:
New BBC Three logo, creative austerity at its simplest
— General Counter (@westminsterpal) January 4, 2016
There’s been plenty of the usual ‘cannot compute design’ morons:
What was wrong with the logo that actually said "BBC Three"? pic.twitter.com/QhtR6sbqUi
— Jason (@jason_manc) January 4, 2016
With those who can compute design coming over all pedantic:
Look at that appalling alignment on the new BBC Three logo. I sincerely hope an intern made this. pic.twitter.com/uDhs12XPH3
— SensibleStu (@sensiblestu) January 4, 2016
A series of lookalikes:
the new bbc three logo looks like the paramore logo oh dear pic.twitter.com/kCLJBX5oEA
— chloe (@Chloe_cleoo) January 4, 2016
— Sean Spooner (@spoonersean) January 4, 2016
The new BBC Three logo has reminded me of ¡Forward, Russia!, the combative punk indie quartet from 2005. Their logo: pic.twitter.com/e6ELvqZvT5
— Patrick Smith (@PatrickHJSmith) January 4, 2016
And one guy, who really should get out more, pointing out that his favourite singer uses an exclamation mark; whilst omitting it from the only ‘i’ in his status where it should be. Bless:
Why are people compla!n!ng about the amaz!ng new BBC Three logo when !t's clearly a homage to the greatest l!v!ng mus!cal art!st Pink.
— Robin Morgan (@robinjaymorgan) January 4, 2016
What do you think? Tweet us up on @we_heart.