Too many cooks spoil the broth. Right? Wrong. An extensive roll call of creatives are responsible for a major new look at the original alternative telly station, Channel 4.
London studio DBLG collaborated with motion designer SQUA in a collaboration with 4’s in-house team 4creative, who collaborated with director Jonathan Glazer (Sexy Beast, Under the Skin, that UNKLE video…) on a rebrand that prominently features two new families of typefaces, designed in collaboration with the graphic designer who defined the aesthetic of the 1990s: Neville Brody. Collaborative.
The broth remains in good health, despite the number of cooks involved — Channel 4’s slick new look gives the station an authoritative face, without losing the slight edge of recent identities. Brody’s typeface is predictably splendid.