Two thirds of our planet is covered in water, and the bit that puts the blue in The Blue Planet is crucial to the survival of every living thing. Important to keep our oceans in good shape then, which is one of the most important aspects of TWOTHIRDS‘ business philosophy. The Barcelona brand – aimed at lovers of the water and all that can be done in, on and around it – takes its ecological responsibilities seriously, going to great lengths to ensure its products make the minimum impact on the environment while making the maximum impact on their customers.
The brand’s flagship store deep in Barri Gòtic’s sinuous streets is a showroom for a range of ethically-minded apparel and equipment. Organic and recycled are two words that crop up regularly in connection with TWOTHIRDS (even the pressed cotton buttons on its shirts are biodegradable, and the firm uses recycled materials such as plastic bottles to make new material). There’s a laid-back, beachcomber atmosphere to the store, with bits of driftwood re-purposed for ad hoc shelves, and furniture displaying a lovely salt-water-corrosion patina.