Summer at the Warhol Adverts

JournalArt & Culture

Summer of Sin

We have fun in the sun with Warhol Museum's twisted ad campaign...

You just knew that summer would have a bit of a twist at the Andy Warhol Museum, but beach ball ball gags? Not exactly family friendly summer fun, but a wonderfully subversive collection of images in which traditional holiday themes have been given the digital once-over, transforming them into something altogether less wholesome.

The ad campaign is by MARC USA, and has been commissioned for a trio of summer exhibitions by visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor slash tattoo artist Nick Bubash. All three artists can be unequivocally described as “non-traditional”, and their alternative material gave the ad company the idea for turning summer a bit sinful. The campaign, entitled Summer’s Different Here, features the painful (barbed wire flip-flops), the gross (worm hot dog) and the downright dangerous (firecracker undercrackers) delivered with pop art sensibilities and a washed-out, sun-bleached palette. The museum is in Pittsburg, and the ads will be popping up in digital and print format throughout the summer.

Summer at the Warhol Adverts Summer at the Warhol Adverts Summer at the Warhol Adverts Summer at the Warhol Adverts Summer at the Warhol Adverts

Instagram