More4’s New Identity

JournalArt & Culture

More4’s New Identity

Beautiful live action idents are the star of channel's new look...

Channel 4’s “intelligent” sister-channel, More4, has undergone a stylish metamorphosis at the hands of London-based design and motion graphics studio, ManvsMachine. With an effervescent colour palette reflecting the vibrancy of the re-focussed content – interiors, culture and fashion are forming the nucleus of the channel’s content – the stand-out constituent of the re-branding, for us, are the charming live-action idents that centre around physical renders of the animated logo. Meticulously (check out the making of video if you don’t believe us) constructed with mechanical ‘flippers’ – with able assistance from installation specialists Jason Bruges Studio – the flickering devices bring alive vague, endearing locations with an almost magical quality…

More4's New Identity
More4's New Identity
More4's New Identity
More4's New Identity
More4's New Identity
More4's New Identity
More4's New Identity
More4's New Identity
More4's New Identity

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